Shena N. Delgado
Brooklyn
Summary
Dynamic brand and marketing leader with over 10 years of experience shaping brand identity, fostering engagement, and driving growth across nonprofit, corporate, and entrepreneurial sectors. Expertise includes brand strategy, communications, digital marketing, campaign management, donor engagement, and AI-powered content creation. Proven track record of integrating brand psychology with creative direction and data-driven insights to achieve measurable results in rebranding initiatives, strategic partnerships, and impactful campaigns. Committed to leveraging innovative approaches to elevate brand presence and connect authentically with target audiences.
Overview
16
16
years of professional experience
Work History
Principal Consultant
Shena Nicole Consulting LLC
New York, NY
01.2016 - Current
- Craft comprehensive identity strategies and positioning for diverse clients, driving brand recognition and loyalty.
- Deliver comprehensive training on AI principles and prompt engineering to enhance innovation, efficiency, and ethical tool usage within teams and executive leadership.
- Facilitate executive coaching sessions to enhance clarity, creativity, and decision-making capabilities among leaders.
- Lead creative direction for projects, ensuring alignment with brand vision and objectives.
- Orchestrated workshops and training sessions for NYU, Fiverr, Brandwatch, Brooklyn Public Library, and Goldman Sachs, impacting over 1,000 professionals in branding, consumer behavior, creativity, and AI adoption.
Director of Marketing
Teens of Color Abroad (TOCA)
Brooklyn, NY
09.2024 - 01.2026
- Developed and executed branding communications and rebranding strategies to support TOCA's goal of expanding global language learning and cultural exchange.
- Directed campaign strategies for donor journeys and impact updates, fostering stronger connections with stakeholders.
- Managed development and execution of recruitment, fundraising, and stakeholder communication materials to enhance engagement.
- Developed and executed segmented strategies to enhance donor engagement and fundraising efforts, focusing on Giving Tuesday tier development and strategic partnerships.
- Led initiatives to enhance operational efficiency and brand visibility by integrating AI-driven tools including ChatGPT, Canva, Grammarly, and Opus Clips. Oversaw PR and media outreach strategies, focusing on the creation of impactful press releases and thought leadership content.
Brand Marketing Director
United Dental Group
New York, NY
01.2015 - 01.2016
- Led comprehensive rebrand strategy to enhance customer engagement and significantly increase web traffic and appointment bookings across 20+ branch locations.
- Forged collaborative media relationships with Yellow Pages, Daily News, and Zocdoc to drive specialty service sales growth.
- Developed and launched targeted campaigns, encompassing giveaways, contests, and paid ads, to enhance brand visibility in U.S. and Korean markets.
- Oversaw $100k marketing budget, ensuring accountability and strategic allocation of resources.
- Exceeded Q1 acquisition targets by 15% through strategic campaign development.
Corporate Visual Specialist
Gap Inc.
New York, NY
01.2011 - 01.2015
- Pioneered corporate visual specialist role, selected by Banana Republic’s creative director for innovative contributions.
- Developed and implemented showroom concepts across all divisions, enhancing overall brand visibility and customer engagement.
- Synthesized report data into compelling visual merchandising strategies, elevating corporate presentation quality and fostering buyer interest.
- Coordinated and guided freelance teams in planning and implementing market week activations.
Brand Marketing Manager
Karmaloop LLC | B. Robinson Optical Inc.
01.2010 - 01.2011
- Directed formation of customer relations department, resulting in the development of new products that strengthened customer acquisition and retention efforts.
- Created innovative digital campaign that generated $91k in three days, significantly boosting customer loyalty.
- Designed and implemented visual merchandising strategies to strengthen brand identity.
- Oversaw budgets and merchandising deliverables for advertising partnerships, enhancing brand visibility and market reach.
Education
Women's Entrepreneurship - Entrepreneurship
Cornell University
Ithaca, NY11-2022
BBA - Business Management
Hofstra University
Hempstead, NY05-2007
Skills
- Marketing
- Branding
- Communications
- Artificial Intelligence (AI)
- Strategy
- Operations
- Market Research
- Data Analysis
- Content Creation
- Copywriting
- Project Management
- Executive Leadership
- Entrepreneurship
ADDTL EXPERIENCE
- Marketing Instructor - NYC Department for Small Business Services
- Marketing Instructor - NYU Entrepreneurial Institute
- Business Mentor - NYU Female Founders Fellowship
- Business Coach - WE NYC Women Entrepreneurs NYC
Timeline
Director of Marketing
Teens of Color Abroad (TOCA)
09.2024 - 01.2026
Principal Consultant
Shena Nicole Consulting LLC
01.2016 - Current
Brand Marketing Director
United Dental Group
01.2015 - 01.2016
Corporate Visual Specialist
Gap Inc.
01.2011 - 01.2015
Brand Marketing Manager
Karmaloop LLC | B. Robinson Optical Inc.
01.2010 - 01.2011
Women's Entrepreneurship - Entrepreneurship
Cornell University
BBA - Business Management
Hofstra University