SHEQUILA NEWBY
Roseville,MI
Summary
Digital Product Manager with expertise in overseeing product lifecycle from concept to launch. Strong leadership in cross-functional teams, strategic planning, and user-centered design. Proven track record of enhancing client experiences and driving growth through data-driven decisions and digital innovation. Successfully improved project outcomes by implementing efficient workflows and promoting collaboration.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Associate Digital Product Manager
Rocket Mortgage
Detroit, MI
11.2024 - Current
- Articulate and uphold a clear product vision that aligns with business goals and user needs.
- Led the end-to-end redesign of the Rocket Mortgage user interface, ensuring alignment with the updated brand identity while boosting user engagement.
- Contributed to a measurable uplift in user engagement by 30% and application conversion rates by 40% following the rebrand rollout.
- Lead the product development process from ideation to launch, ensuring timely delivery and high-quality outcomes.
- Conduct A/B testing experiments on multiple facets of digital products, including user interfaces, and content formats.
- Establish and manage roadmap for product development and iteration.
- Use insights from user research and/or data analytics to influence the roadmap and decision-making.
- Work closely with design, engineering, and the various stakeholders and partner teams to ensure roadmap alignment and a smooth product development process.
- Maintain a well-organized product development backlog, ensuring the most valuable and feasible features are developed.
- Monitor KPIs such as conversion rates, user engagement metrics, usage patterns to measure success of digital products.
Digital Product Owner – Rocket Mortgage Application
Rocket Mortgage
Detroit, MI
01.2021 - 11.2024
- Oversaw Buy+ project from inception to completion, resulting in 60% boost in lead-to-close conversion.
- Engaged with stakeholders to identify feature requirements and ensure alignment with client needs.
- Managed a generative AI project that provided personalized insights for clients during home purchases and refinancing experiences.
- Leveraged data analytics tools to optimize Rocket Mortgage web application accessibility and performance by 20%.
- Implemented agile practices encompassing daily stand-ups, sprint planning, and refinement sessions.
- Monitored usage metrics such as page views, time spent on page, conversion rates to measure success of existing digital products.
- Facilitated collaboration among cross-functional teams for design, development, testing, and implementation of cutting-edge digital products.
- Documented features, user stories, acceptance criteria, test cases, use cases, and other related artifacts as part of product development lifecycle.
Business Analyst II - Salesforce
United Shore
Pontiac, MI
06.2018 - 01.2021
- Recognized solutions utilizing capabilities of Salesforce platform by analyzing current and future states, following established specifications, and improving end user experience.
- Developed user stories, use cases, process flows, and other documents to support the design of Salesforce solutions.
- Performed user acceptance testing to validate system changes prior to production deployment.
- Developed reports and dashboards to aggregate and analyze requests via Salesforce platform.
- Directed successful implementation of Salesforce Omni-Channel, elevating application support and maximizing workflow efficiency, achieving 25% improvement in response time and 15% increase in overall productivity.
Education
Master of Business Administration and Master of Science - Finance
Walsh College
Troy, MI09.2015
Bachelor of Business Administration - Management Information Systems
Walsh College
Troy, MI12.2012
Associate of Business Administration and Accounting - Accounting and Finance
Oakland Community College
Royal Oak, MI08.2010
Skills
- Product Management Delivery
- Agile Methodologies
- Prioritization & Roadmap
- Problem & Discovery
- Data & Product Analytics
- Product Launch
- Cross-Functional Collaboration
- Communication & Presentation
- Generative AI
- API Integration
- Scrum
- Software Development Lifecycle
- Product Requirements Document
- User Acceptance Testing
Certification
- Agile Product Owner Role: Foundations/IIBA
Timeline
Associate Digital Product Manager
Rocket Mortgage
11.2024 - Current
Digital Product Owner – Rocket Mortgage Application
Rocket Mortgage
01.2021 - 11.2024
Business Analyst II - Salesforce
United Shore
06.2018 - 01.2021
Master of Business Administration and Master of Science - Finance
Walsh College
Bachelor of Business Administration - Management Information Systems
Walsh College
Associate of Business Administration and Accounting - Accounting and Finance
Oakland Community College
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