Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sheri Ainsley

Portsmouth,VA

Summary

Innovative and hardworking Marketing Consultant with over 20 years of experience in the Advertising industry. Offering expert insights into creating marketing strategies that capture emerging market trends. Knowledgeable in digital, print, and broadcast media.

Overview

12
12
years of professional experience

Work History

Marketing Consultant

WTVZ-TV
02.2014 - Current
  • Increased brand awareness for local, regional, and national accounts by developing and executing targeted marketing campaigns.
  • Boosted sales revenue through the implementation of innovative marketing campaigns that included broadcast TV and digital platforms.
  • Enhanced customer engagement with effective follow up and communication.
  • Maintained and grew customer base while exceeding new business goals.
  • Maintained documentation as required in CRM tool and other internal applications.
  • Achieved and exceeded established revenue goals.
  • Ranked #31 in company (over 450 in same position) for digital revenue.
  • Ranked #4 in Region for overall sales performance.
  • Circle of Excellence Winner

Advertising Director

Smithfield Times
03.2013 - 02.2014
  • Managed sales and production team to deliver weekly and quarterly newspaper and magazines.
  • Negotiated media contracts to secure optimal placements for advertisements at competitive rates.
  • Analyzed distribution routes for optimal delivery.
  • Created new advertising opportunities that included special sections and increase of specialty magazines.
  • Analysis of rates and rationale for annual rate increase.
  • Increased overall revenue by 10%.

Inside Sales Representative

B&B Manufacturing
01.2012 - 02.2013
  • Responsible for sales is specific states.
  • Worked with business owners and military contacts to increase sales.
  • Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
  • Exceeded monthly quotas consistently by employing persuasive sales techniques and leveraging in-depth product knowledge.

Education

No Degree - Marketing

Virginia Wesleyan College
Norfolk, VA

No Degree -

Strayer University
Chesapeake, VA

High School Diploma -

John Yeates High School
Suffolk, VA
06.1983

Skills

  • Creating and implementing marketing strategies that included TV, SEM, Email Marketing, Display Advertising, GeoFence, and other digital options
  • Creating and presenting power point presentations
  • Maintaining required notes in CRM tool
  • Working directly with business owners to help them achieve their goals
  • Analyzing Data

Timeline

Marketing Consultant

WTVZ-TV
02.2014 - Current

Advertising Director

Smithfield Times
03.2013 - 02.2014

Inside Sales Representative

B&B Manufacturing
01.2012 - 02.2013

No Degree - Marketing

Virginia Wesleyan College

No Degree -

Strayer University

High School Diploma -

John Yeates High School

Similar Profiles

CREATE PROFILE
Sheri Ainsley