Sherri Shulman
marketing
Boca Raton,Florida
Overview
39
39
years of professional experience
Work History
Small family-owned business
Davinci Broom
06.2025 - Current
- Website design, generate social media content, design exhibit space, sell at trade shows around the country.
- Www.davincibroom.com. Company owned with my husband and son. Website design, generate social media content, design exhibit space, sell at trade shows around the country.
Marketing/Advertising/Public Relations
The Shulman Group
08.2012 - Current
- The Shulman Group creates and implements marketing strategies, including branding, media planning, and market research.
- Www.theshulmangroup.com - Company owned with my husband. Advertising and Marketing agency featuring podcasts, content writing, PowerPoint presentations, press releases, blogs, print/radio/TV ads, fundraising campaigns, and more.
Glass Artist
Artsy Fartsy Glass By Sherri
08.2012 - 08.2023
- Designed and sold unique glass fusion creations online, at galleries, and art festivals.
Museum Volunteer
Holocaust Museum Houston
08.2018 - 10.2020
- Initial Guest Greeter/Museum Tour Guide/Front Desk Associate. Redid marketing pieces that were used in employee training. I also sold glass art in the museum gift shop.
- Www.hmh.org
Marketing Director
OakBend Medical Center
Richmond, Texas
04.2012 - 04.2014
- Oversaw marketing, public relations, advertising, event planning, fundraising, and physician liaison program for the largest healthcare facility in Fort Bend County.
- Www.oakbendmedcenter.org
USTA Junior Team Tennis Area League Coordinator/Event Planner/ Office Manager
Houston Tennis Association/United States Tennis Association
12.2010 - 04.2012
- Promoted junior team tennis to all area tennis facilities, schools, coaches, and organizations. Organized community promotional events and tournaments. Trained volunteers to be coaches/captains of teams and developed promotional and marketing tools consistent with USTA (United States Tennis Association).
- Www.houstontennis.org
Executive Assistant
AgruAmerica
04.2010 - 12.2010
- Assistant to National Sales Manager. Created PowerPoint presentations for sales meetings; worked with ACT in setting up and maintaining contractors and suppliers; updated all international reports for sales reps; organized the office for productivity; maintained filing systems, bookkeeping, and accounting; updated the website and produced newsletters.
- Www.agruamerica.com
Local Business Creator and Franchise Owner
The Sports House (2 locations) AND Ladies Workout Express Franchise (1 location)
01.2003 - 01.2007
- Both companies owned with my husband. Created business plans and budget for a start-up business; developed creative ad campaigns, brochures, and marketing plans; supervised a minimum of 14 employees; negotiated contracts; and continued sports and fitness management education.
- Volunteer Work: All facets of volunteer work include leadership positions in PTO/PTA and other non-profits. Focused on content writing and fundraising.
Senior Account Executive
Houston Metropolitan Magazine
06.1991 - 06.1999
- Successfully prospected, presented, and closed new advertisers while maintaining strong relationships.
Senior Account Executive
Atlanta Magazine
01.1987 - 01.1991
- Increased advertising sales revenue by encouraging many clients to spend advertising dollars on the publication. Also, handled numerous national accounts that required quarterly national travel.
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, Florida06.1982
Skills
- Small business operations
Timeline
Small family-owned business
Davinci Broom
06.2025 - Current
Museum Volunteer
Holocaust Museum Houston
08.2018 - 10.2020
Marketing/Advertising/Public Relations
The Shulman Group
08.2012 - Current
Glass Artist
Artsy Fartsy Glass By Sherri
08.2012 - 08.2023
Marketing Director
OakBend Medical Center
04.2012 - 04.2014
USTA Junior Team Tennis Area League Coordinator/Event Planner/ Office Manager
Houston Tennis Association/United States Tennis Association
12.2010 - 04.2012
Executive Assistant
AgruAmerica
04.2010 - 12.2010
Local Business Creator and Franchise Owner
The Sports House (2 locations) AND Ladies Workout Express Franchise (1 location)
01.2003 - 01.2007
Senior Account Executive
Houston Metropolitan Magazine
06.1991 - 06.1999
Senior Account Executive
Atlanta Magazine
01.1987 - 01.1991
Bachelor of Science - Advertising
University of Florida