Sherry Basiri
House of Chanel | Macy's
Conroe,USA
1
Certification
13
years of professional experience
Results-driven marketing and luxury retail professional with over 13 years of experience in brand management, sales leadership, and business development within the beauty and cosmetics industry. Proven success in developing strategic marketing plans, driving revenue growth, managing international beauty brands, and leading high-performing teams. Experienced in market analysis, budgeting, forecasting, inventory planning, client development, and luxury retail operations. Recognized for building strong customer relationships, delivering exceptional client experiences, and consistently achieving sales goals.
Work History
Customer Development Manager
2 Years 3 Months- Promoted three times within eight months based on performance and leadership.
- Started as Counter Manager for the Impulse Beauty department before being promoted to Prestige Team Leader, overseeing sales performance across multiple prestige beauty brands and supporting counter managers in executing events and achieving sales goals.
- Promoted to Customer Development Manager for Chanel in December 2024, leading the Chanel Beauty business at Macy's The Woodlands.
- Develop and execute clienteling strategies, luxury events, and business development initiatives to increase customer loyalty and sales.
- Closed a $30,000 sales gap to the previous year within six weeks of joining Chanel and have consistently maintained business performance in line with sales objectives.
- Analyze business performance, coach team members, and collaborate with Macy's leadership and Chanel field executives to maximize sales opportunities and deliver exceptional luxury customer experiences.
Cosmetics Brand Manager
10 Years 1 Month- Developed strategic marketing plans to maximize brand growth and achieve monthly and annual sales targets.
- Managed multiple international beauty and skincare brands, monitoring performance and identifying market opportunities.
- Prepared monthly revenue, budget, and performance reports.
- Analyzed competitor activity, consumer trends, and market performance to support business decisions.
- Managed budgets, controlled expenses, and maintained profitability.
- Coordinated with suppliers, distributors, and key customers to strengthen brand performance.
- Planned and executed annual marketing campaigns and new product launches.
- Managed inventory planning, purchase orders, and sales forecasting.
- Led, coached, and developed sales teams to consistently achieve business objectives.
Education
M.Sc. - Earth Science and Resource Management
Bachelor of Science (B.Sc.) - Geology
Skills
Brand Management
Luxury Retail Sales
Business Development
Marketing Strategy
Client Relationship Management (CRM)
Sales Analysis & Forecasting
Event Planning & Execution
Budget & Financial Management
Inventory & Purchase Planning
Team Leadership & Coaching
Market Research & Consumer Insights
Vendor & Supplier Management
Performance Reporting
Microsoft Office Suite
Power BI
Certification
- AMA Professional Certified Marketer (PCM) – Digital Marketing (2023)
- Marketing and Communications – IBMI (2022)
- Google Fundamentals of Digital Marketing (2020)
LANGUAGES
Persian – Native
English – Professional Working Proficiency
Timeline
Customer Development Manager
House of Chanel | Macy's
04.2024 - CurrentRead More
Cosmetics Brand Manager
Mawarid Trading LLC
01.2013 - 02.2023Read More
Azad University
Bachelor of Science (B.Sc.) from Geology
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University of Mysore
M.Sc. from Earth Science and Resource Management
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