SHERRY MINOR
Saint Paul,MN
Summary
Sales leader with extensive experience at Fulcrum Health, specializing in strategic account development and provider recruitment. Proven expertise in contract negotiation and relationship building, resulting in substantial growth in competitive markets. Skilled in utilizing CRM systems to improve performance and promote cross-functional collaboration.
Overview
14
14
years of professional experience
Work History
Manager, Network Development
Fulcrum Health
02.2024 - Current
- Develop and implement comprehensive provider recruitment strategy.
- Identify and engage new providers aligned with Fulcrum standards.
- Represent Fulcrum at conferences to promote growth and partnerships.
- Train, orient, and coach providers to improve network performance.
- Manage staff executing development strategies.
- Recruit and develop networks to meet client benefit needs.
- Build geographically competitive and accessible networks.
- Contract and negotiate provider agreements with timely onboarding.
- Collaborate cross-functionally on recruitment strategy and materials.
- Adapt departmental plans to address operational challenges.
Inside Sales Director (Americas & Europe)
Linical
06.2023 - 04.2024
- Cold-called prospects generated by external sources.
- Identified sales opportunities and researched potential accounts.
- Passed qualified leads to BD teams with complete profiles and actions.
- Collaborated on strategic sales approaches.
- Maintained and expanded prospect database.
- Conducted outbound follow-ups via phone, email, LinkedIn.
- Handled inbound prospect calls and converted them to leads.
- Entered new customer data and updated CRM records (Salesforce).
- Prepared sales and development reports.
- Communicated brand identity and corporate position.
National Sales Manager
GoX Labs
10.2022 - 05.2023
- Developed and drove national sales strategies.
- Built lasting relationships with key clients.
- Directed all U.S. sales activities.
- Tracked and analyzed sales metrics.
- Sourced prospects through multiple channels.
- Set quotas and goals.
- Identified emerging markets and opportunities.
- Implemented sales and marketing strategies.
- Delivered product presentations to decision makers.
- Traveled to trade shows and conferences.
- Analyzed competitor offerings.
- Optimized CRM workflows (Zoho).
- Built channel partnerships and market strategies.
- Established prospects for startup SaaS company.
Regional Sales Manager
DeltaTrak
01.2021 - 10.2022
- Managed 22-state territory.
- Generated YoY sales growth in new/existing accounts.
- Secured new business via leads and referrals.
- Worked closely with major protein distributors and CPG.
- Executed daily outbound calls and emails.
- Traveled 50–60% to build relationships.
- Used CRM to track interactions.
- Provided quotes and processed sales orders.
- Delivered product demos and solutions.
- Gathered competitor intelligence on pricing and strategy.
- Suggested product improvements based on client needs.
Marketing Director
Prudential
11.2019 - 01.2021
- Promoted and connected with current/prospective clients.
- Managed advisor calendar.
- Created and executed marketing strategies and events.
- Developed annual marketing plan with campaigns and budgets.
- Cold/warm called to set appointments.
- Conducted competitor and market research.
Business Development Executive
HydraMetrics
05.2019 - 11.2019
- Built portfolio of prospects and clients.
- Targeted municipalities, jails, colleges, and universities.
- Tracked daily/weekly activity.
- Analyzed savings and ROI.
- Coordinated engineering site visits.
- Conducted prospect research.
Account Manager
Five Star Professional
08.2017 - 01.2019
- Achieved sales goals.
- Followed up on qualified leads.
- Used solution-oriented approach to selling.
- Articulated value proposition tailored to each customer.
- Engaged clients to understand needs.
- Recommended best solutions to customers.
- Overcame objections with value-based messaging.
- Maintained customer profiles for long-term relationship building.
Insurance Broker & Retirement Planning — Insurance Broker
Independent Contractor
01.2012 - 01.2019
- Licensed with major carriers (BCBS, Health Partners, Aetna, UHC, more).
- Health/life licensed, HIPAA and CMS compliant.
- Performed B2B sales with decision makers.
- Grew sales 50% YoY.
- Expanded client base 60% within two years.
- Built territories through high-volume cold calling (250/week).
- Delivered presentations and training.
- Hosted seminars at senior communities and care facilities.
- Generated meetings with healthcare professionals.
- Prospected via cold calling and referrals (85% appointment ratio).
Education
Bachelor of Science - Financial Economics
St. Catherine University
Saint Paul, MinnesotaSkills
- Strategic account development
- Provider recruitment
- Full sales cycle
- Territory expansion
- Contract negotiation
- Relationship building
- CRM expertise
- Product training
- Startup experience
- AI and SaaS sales
- B2B development
- Cross-functional collaboration
- Business development
- KPI analysis
Timeline
Manager, Network Development
Fulcrum Health
02.2024 - Current
Inside Sales Director (Americas & Europe)
Linical
06.2023 - 04.2024
National Sales Manager
GoX Labs
10.2022 - 05.2023
Regional Sales Manager
DeltaTrak
01.2021 - 10.2022
Marketing Director
Prudential
11.2019 - 01.2021
Business Development Executive
HydraMetrics
05.2019 - 11.2019
Account Manager
Five Star Professional
08.2017 - 01.2019
Insurance Broker & Retirement Planning — Insurance Broker
Independent Contractor
01.2012 - 01.2019
Bachelor of Science - Financial Economics
St. Catherine University