Sherry Van Aller
Ocean Springs,MS
Summary
Results-driven membership director with documented success improving member retention and engagement. Skilled in CRM data management, process improvement, and cross-team collaboration to deliver membership initiatives.
Overview
33
33
years of professional experience
Work History
Membership Director
MS Gulfcoast YMCA
Ocean Springs, MS
10.2025 - Current
- Led membership campaigns and initiatives that increased member growth and improved retention.
- Developed strategies to enhance community involvement and member engagement.
- Managed inquiries, providing tailored customer service that enhanced member satisfaction.
- Oversaw membership database, ensuring precise data entry practices.
- Facilitated monthly membership team meetings to align strategies and improve communication.
- Coordinated with various departments to ensure seamless member services operations.
- Maintained accurate membership and renewal records using CRM software.
Member Services Team Lead
MS Gulf Coast YMCA
Ocean Springs, MS
03.2025 - 10.2025
- Elevated to team lead role for consistently exceeding performance expectations.
- Strengthened member relationships through responsive service and effective problem resolution.
- Trained and mentored new team members, improving team competency and service delivery.
- Coordinated daily front desk operations and promotional events, enhancing member engagement.
- Supported management with daily operations and staff development initiatives.
Sales Associate
Tri Hard Sports
Ocean Springs, MS
08.2015 - 09.2016
- Facilitated store operations through retail sales, customer service, inventory management, vendor coordination, and training of new employees.
Senior Media Coordinator
Hightower Advertising Agency
Ridgeland, MS
03.1994 - 03.2008
- Coordinated employment advertising campaigns for regional and national clients, mentoring staff and fostering long-term client relationships.
Education
Bachelor of Science - Fashion Merchandising
University of Southern Mississippi
Hattiesburg, MS05-1989
Skills
- Membership development
- Membership engagement and event coordination
- Member relationship management
- CRM software proficiency
- Data management
- Budgeting and third party billing
- Team collaboration and training
- Time management
Achievements
- Increased Membership revenue $80,000 over the previous year during a year when our pools were closed and parking was limited due to construction.
- Participating in the 2026 Y-USA Annual Giving Academy
- Successfully moved up from Member Services lead to director without loosing any of our team
- Created member engagement programs that made money
Timeline
Membership Director
MS Gulfcoast YMCA
10.2025 - Current
Member Services Team Lead
MS Gulf Coast YMCA
03.2025 - 10.2025
Sales Associate
Tri Hard Sports
08.2015 - 09.2016
Senior Media Coordinator
Hightower Advertising Agency
03.1994 - 03.2008
Bachelor of Science - Fashion Merchandising
University of Southern Mississippi