Sheryl Hardy
Branchburg,NJ
Summary
Accomplished Director specializing in budget oversight and stakeholder engagement. Known for effective leadership and event execution, contributing to successful project delivery and strategic alignment with organizational goals. Director-level events leader with deep experience in event strategy, project management, and budget oversight. Known for vendor negotiation, stakeholder coordination, and guiding cross-functional teams to deliver high-impact programs.
Overview
35
35
years of professional experience
Work History
Director, Events & Experiential
Cognizant
Branchburg Township, New Jersey
11.2014 - 06.2026
- Supported project goals by guiding cross-functional teams to deliver work on schedule and keep stakeholders informed.
- Helped track budgets and distribute resources across multiple initiatives to improve project results and support fiscal discipline.
- Worked with stakeholders to define project scope and deliverables clearly.
- Coached team members on leadership growth and industry best practices.
- Partnered with senior leadership to shape long-term company objectives.
- Built vendor and supplier relationships to negotiate favorable terms for materials and services and improve project cost efficiency.
- Negotiated agreements with external partners such as contractors or consultants.
- Represented the organization at industry events, conferences, and public meetings.
- Delegated work to staff, setting priorities and goals.
- Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
Sr. Marketing Coordinator
TriZetto
Union, New Jersey
10.2000 - 11.2014
- Executed promotional events that increased brand recognition and visibility in the marketplace.
- Supervised junior marketers, guiding campaign development cycles to enhance overall marketing effectiveness.
- Planned tradeshows and exhibitions, negotiating contracts with vendors and suppliers.
- Organized and attended trade shows, resulting in the generation of qualified leads for products and services.
- Maintained a comprehensive marketing calendar for timely execution of campaigns.
- Monitored budget expenditures for marketing activities, ensuring adherence to allocated limits.
- Collaborated with departments to synchronize strategic marketing activities.
- Maintained marketing database to ensure accuracy of customer and prospect files.
Marketing Coordinator
Erisco Managed Care Technologies
New York, NY
01.1991 - 10.2000
- Coordinated healthcare marketing campaigns for managed care technology services
- Supported event planning for healthcare industry meetings and presentations
- Updated databases with customer information collected from various sources.
- Collaborated closely with internal teams including sales, operations, finance.to ensure alignment of overall objectives across departments.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Partnered with marketing teammates and other stakeholders to build and launch marketing programs.
- Participated in industry events and conferences to network and promote the brand.
- Coordinated marketing events for showcasing product and service offerings.
Skills
- Event strategy
- Project management
- Budget management
- Vendor negotiation
- Marketing strategy
- Team coaching
- Organizational development
- Staff development
- Tradeshow planning
- Team collaboration
Timeline
Director, Events & Experiential
Cognizant
11.2014 - 06.2026
Sr. Marketing Coordinator
TriZetto
10.2000 - 11.2014
Marketing Coordinator
Erisco Managed Care Technologies
01.1991 - 10.2000