Jennifer Santaniello
Cumming,GA
Summary
Experienced event management professional with a strong track record in planning and executing successful events. Demonstrated ability to foster collaboration among cross-functional teams and adapt quickly to changing needs. Expertise in budget management, logistics planning, marketing and promotion, and onsite execution, ensuring flawless event experiences. Highly adaptable and reliable, and committed to delivering impactful and memorable events.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Events
Association of College and University Educators
05.2022 - Current
- Own the entire events management function, from strategy and budget development to planning and execution of all ACUE-hosted and non-hosted events
- Launch and produce ACUE's National Higher Education Teacher's Conference, attracting hundreds of administrators, faculty leaders, and faculty from higher education institutions across the US, to help grow the ACUE brand, generate sales opportunities, and amplify institutional partner achievements
- Develop and maintain a year-round calendar of 20 industry events, raising brand awareness and driving organic engagement with both customers and potential customers
- Evaluate existing planning processes and vendors to identify opportunities for improvement
- Establish clear objectives and goals for every event, driving execution toward goals and measuring and monitoring results to track impact
- Monitor and control an events budget totaling more than $1,000,000
SENIOR EVENT PLANNER
Scout Exchange
01.2018 - 01.2020
- Designed, planned, managed Scout's Executive Forum series, partner events, and 35+ industry trade shows per year
- Created Scout's first-ever national Executive Forum series, designed to position company as thought-leader in Talent Acquisition and Human Resources industry
- Developed program agendas, secured speakers, managed promotional efforts, handled all event logistics
- Secured speaking and sponsorship opportunities at industry events to generate maximum visibility and brand awareness for Scout
- Directed all tradeshow and partner event efforts, ensuring corporate objectives and lead generation goals are being met
- Responsible for maintaining $500,000+ events budget
EVENT MANAGER
Elekta, Inc.
01.2016 - 01.2018
- Designed, developed, and executed four national user conferences and more than a dozen daylong symposiums, luncheons, and special events annually, ranging from 100-1,000 attendees
- Managed all aspects of Elekta's U.S.-based events, from concept through execution, bearing in mind corporate objectives and sales strategies each year
- Negotiate venue contracts, develop program agendas, manage speakers, oversee all event promotions, handle all logistics, and execute each program onsite
- Created email marketing campaigns, event registration websites, and landing pages in accordance with Elekta brand guidelines and with goal of increasing event registrations by 10% year over year
- Worked with in-house creative services and digital design teams to develop more efficient event management processes, saving Elekta both time and money
- Managed events budget totaling more than $1,000,000
MARKETING EVENTS MANAGER
Brightree LLC
01.2015 - 01.2016
- Lead management and execution of 50+ events per year, including tradeshows, special events, and annual customer conference
- Managed all aspects of Brightree Summit, which attracted 300+ Durable Medical Equipment providers from across U.S
- Developed conference budget and program, managed speaker and sponsor coordination and communications, oversaw all marketing and promotional efforts, and handled venue logistics
- Directed tradeshow efforts for two marketing channels, ensuring brand awareness and lead generation goals were being met through creative marketing campaigns, booth design, advertising, and sponsorships
- Organized special events in conjunction with tradeshows, including client breakfasts, prospect dinners, workshops, corporate and client presentations, and corporate receptions and parties that attracted 300-600 attendees
- Prepared and managed $800,000 budget
CORPORATE EVENTS MANAGER
McGraw-Hill Education
01.2007 - 01.2014
- Planned, managed and executed 30+ events per year, including national and regional tradeshows, sales generating regional events, and an annual customer conference
- Oversaw all aspects of the Tegrity User Conference, which attracted 150-250 faculty, IT professionals, and administrators from colleges and universities across the U.S
- Conducted site visits, negotiated venue contracts, handled event logistics
- Independently launched and chaired the Tegrity User Conference Steering Committee
- Developed conference program and session content
- Negotiated venue contracts, developed agendas, recruited speakers, executed promotional emails, managed registration, handled all logistics for daylong forums across the U.S
- Organized and managed presence at national and regional tradeshows, including booth structure and signage, promotional efforts, staff training, corporate presentations, client presentations, and customer appreciation events
Education
Certificate - Event Management
George Washington University
Washington, D.C.05.2008
Bachelor of Arts - Communication Studies and Journalism
Northeastern University
Boston, MA05.2001
Skills
- CVENT
- Salesforce
- Microsoft Office
- Organizational Skills
- Attention to detail
- Excellent Communication
- Event strategy
- Event planning
- Event budgeting
- Event logistics management
- Event marketing
- Vendor and contract negotiations
Certification
Global Certification in Meeting Management (CMM) - Meeting Professionals International.
Awards
Marketing Professional of the Year [ACUE, 2023] - For generating significant cost savings through efficient budget management while continuing to deliver exceptional events.
Timeline
Director of Events
Association of College and University Educators
05.2022 - Current
SENIOR EVENT PLANNER
Scout Exchange
01.2018 - 01.2020
EVENT MANAGER
Elekta, Inc.
01.2016 - 01.2018
MARKETING EVENTS MANAGER
Brightree LLC
01.2015 - 01.2016
CORPORATE EVENTS MANAGER
McGraw-Hill Education
01.2007 - 01.2014
Global Certification in Meeting Management (CMM) - Meeting Professionals International.
Certificate - Event Management
George Washington University
Bachelor of Arts - Communication Studies and Journalism
Northeastern University
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