Emily Dryfoos

· Led end-to-end planning and execution of high-visibility events and cross-functional programs, ensuring alignment with organizational goals, stakeholder expectations, and engagement objectives

· Managed multiple concurrent initiatives across in-person and virtual formats, balancing logistics, timelines, and execution priorities in fast-paced environments

· Delivered seamless execution of complex events, including venue coordination, scheduling, vendor oversight, and on-site management

· Partnered with cross-functional teams including Sales, Marketing, and Communications to define event goals, messaging, and engagement strategies

· Supported post-event follow-up efforts to drive engagement continuity, stakeholder activation, and relationship development

· Contributed to initiatives designed to strengthen audience engagement and support broader business development objectives

· Owned event budgets including forecasting, tracking, reconciliation, and reporting to ensure financial accuracy and compliance

· Negotiated and managed vendor relationships across venues, production teams, catering, and external service providers

· Reviewed and processed vendor contracts and invoices, ensuring cost efficiency and service quality

· Developed and refined operational workflows and standard processes to improve consistency and execution quality across recurring initiatives

· Maintained detailed tracking systems for timelines, deliverables, and milestones to ensure accountability and predictability

· Identified opportunities to streamline planning and execution processes, improving efficiency and reducing operational friction

• Led engagement and event strategy supporting commercial leasing, tenant retention, and brand positioning across a large-scale portfolio
• Managed $4M+ in budgets across brand and marketing initiatives, including forecasting, allocation, and performance tracking
• $600M real estate developer
• Director of Events

• Managed portfolio marketing and engagement initiatives supporting leasing, tenant experience, and brand positioning across a $250M portfolio
• Led cross-functional programs and partnerships to support events, activations, and client engagement initiatives
• Directed marketing strategy during a major repositioning effort, contributing to increased leasing activity and occupancy outperforming the competitive set
• Oversaw planning and execution of multi-channel campaigns, events, and stakeholder programs
• $1.5M real estate managers
• Marketing Project Manager (2007–2014)
• Supported execution of marketing and event initiatives across commercial real estate portfolio
• Coordinated logistics, vendor relationships, and communications to ensure efficient delivery of programs and campaigns
• Contributed to broker engagement and promotional initiatives supporting leasing activity and market visibility