Sheryl Ragland

• Campaign Strategy: Lead strategic campaign planning, matching gift programs, Giving Day and targeted solicitations in close coordination with university marketing.
• CRM & Analytics: Leverage Slate and Raiser’s Edge for precision donor targeting, list segmentation, and reporting campaign results.
• Innovations: Authored the university's first donor impact report and wrote student worker onboarding guides to standardize workflow operations; Aligned Giving Day with university branding standards.

Remote work hire (Dallas, TX): 11/2018; Moved to on-site 1/1/2021

• Graduate Support: Provided enrollment and marketing support for 40+ graduate programs,
• New Program Launches: Partnered with academic departments to streamline the introduction of new graduate offerings by creating a standardized onboarding process.
• Innovations: Secured homepage visibility for graduate and online programs; developed the first centralized graduate web hub; led the onboarding of online applications and a centralized CRM during COVID; standardized print materials; and facilitated the first digital marketing campaigns.

• Department Leadership: Established the school’s first communications department and collaborated with peers at local independent schools to implement best practices.
• Media Relations: Expanded the school’s presence and frequency in sought-after local media while coordinating consistent internal and external communications.
• Content Development: Developed print and digital content, including the alumni magazine, annual reports, school website, E-News and event communications.
• Digital Marketing: Partnered with Tribune Media to launch the school’s first digital marketing campaign and led a website redesign and migration to a new platform.
• Communications Innovation: Introduced a weekly E-News for parents and stakeholders, established the first marketing and communications line-item budget, and implemented the school’s first crisis notification system, replacing the phone tree.

• Program Leadership: Directed fee-based after-school and summer programs for children ages 2–12, including a music conservatory, academic bridging programs, kinesthetics, art, robotics and the national Camp Invention program.
• Revenue Growth: Increased program revenue 180%, from $35,000 to $98,000, despite declining school-day enrollment, by expanding programming and community partnerships.
• Digital Innovation: Introduced ACTIVE Network as the school’s first digital registration platform for summer programs, replacing manual registration and modernizing the enrollment process.
• Budget Management: Managed program budgets to fully fund planned activities while minimizing financial impact on the school.