Suite Adobe
SHEYLA SCHRADER
Summary
Experienced marketing professional skilled in trade marketing, key account management, and category management. Proven track record of driving sales growth, optimizing budgets, and enhancing market visibility. Strong leader with a passion for social innovation and delivering exceptional results while making a positive impact on society.
Overview
8
8
years of professional experience
Work History
Trade Marketing Specialist
Molitalia Peru
Peru
05.2019 - 06.2022
- Leader of 13 persons.
- Design, execute and implement the annual marketing budgets of the area (US$ 3.3 million)
- Optimize supply inventories in Trade Marketing.
- Reduced the use of 'polipasacalle' by 30% (a product made of polyethylene) to improve socio-environmental impact and improve consumer sentiment.
- Design point of purchase displays that would be used as part of the trade marketing strategies.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Raised brand awareness by organizing impactful trade shows, exhibitions, and consumer events.
- Implemented comprehensive reporting systems to track performance indicators of trade marketing initiatives, allowing for continuous improvement of tactics.
- Demonstrated leadership skills in managing projects from concept to completion.
- Collaborated with Research and Development, Marketing and Trade Marketing teams from development to product launch to achieve milestone deadlines.
Key Account Manager - North America
Grupo Celima Trebol
Peru
06.2017 - 05.2019
- Led the commercial management of the biggest client in North America (Lowes)
- Responsible for the analysis of commercial sales reports (Sell In, Sell Out, Inventories, GMROI, Average Price), to implement strategies to increase the Sell Out.
- 25% growth in the account, resulted in 200 additional containers of product shipping out each month ($ 1 million additionally per month)
- Introduced 3 new products into the portfolio of our client with a fill rate of 98%.
- Responsible for assuring constant communication with the logistics, production, and product development teams to achieve this success.
Key Account Manager
Kimberly Clark Peru
Peru
08.2016 - 05.2017
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Increased overall efficiency while reducing operational costs through continuous evaluation and adjustment of key account management strategies.
- Strengthened client relationships through regular communication and effective problemsolving.
- Set and achieved company defined sales goals.
Point of Sales Advisor
Kimberly Clark Peru
Peru
08.2015 - 07.2016
- Responsible for connecting with new clients with the necessary profile and potential to become our wholesalers, to register them, and to start working with them.
- 20% growth in the wholesale channel customer base.
- Coordinated effectively with other departments such as marketing and logistics to ensure seamless operations during busy periods.
- Streamlined processes within the sales team for a more efficient workflow, leading to better time management and increased productivity.
- Used customer insights to develop innovative sales strategies to increase sales.
- Presented professional image consistent with company's brand values.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
Category Management Trainee
Kimberly Clark Peru
Peru
10.2014 - 07.2015
- Responsible for the analysis of the market shares of the company as sustenance for the exhibition strategies.
- In charge of planning the shelves and defining the efficient portfolio.
- Collaborator in carrying out exhibition strategies aligned to our shopper and the consumer studios reviewing them periodically with our clients.
- Responsible for the implementation, for the first time in Kimberly Clark Peru, of the OSA measurement system (On Shelf Availability).
- Collected, arranged, and input information into database system.
Education
Master of Arts - Social Innovation
University of San Diego
San Diego, CA05.2023
Bachelor of Arts - Marketing
Universidad Peruana De Ciencias Aplicadas
Lima, Perú05.2016
Skills
- Business Development
- Account Management
- Trade Show Marketing
- Merchandising Strategies
- Key Account Management
- Product Launches
- Data Analytics
- Shopper marketing
- Client Relationship Management
- Project Management
- High-impact proposal presentation
- Territory Management
Leadership And Volunteer Experience
- La Marea, Active Volunteer, 2020 - 2021, Picked up garbage to make sure our beaches were clean.
- Corazones solidarios sin fronteras, Volunteer, 2019 - 2020, Helped provide christmas gifts and warm meals to families that are low-income or facing hardships during the holidays.
- Ayudando ando, Volunteer, 2018 - 2020, Built animal shelters for abandoned pets.
- Creando sonrisas, Founder, 2012 - 2017, Started a group with a mission to bring happiness and Christmas presents to children in low income families.
Software
Microsoft Office
G suite
Languages
Spanish
Native or Bilingual
Portuguese
Elementary
Timeline
Trade Marketing Specialist
Molitalia Peru
05.2019 - 06.2022
Key Account Manager - North America
Grupo Celima Trebol
06.2017 - 05.2019
Key Account Manager
Kimberly Clark Peru
08.2016 - 05.2017
Point of Sales Advisor
Kimberly Clark Peru
08.2015 - 07.2016
Category Management Trainee
Kimberly Clark Peru
10.2014 - 07.2015
Master of Arts - Social Innovation
University of San Diego
Bachelor of Arts - Marketing
Universidad Peruana De Ciencias Aplicadas