SHIKHA GAIROLA
Austin
Summary
Experienced affiliate marketing professional with 8+ years in client account management, affiliate campaign optimization (CPS, CPL, CPI), and strategic partnership development. Proven ability to improve campaign performance through data analysis, engaging partners, and strategic planning. Skilled in guiding junior team members, leading cross-functional projects, and aligning affiliate activities with business objectives.
Overview
10
10
years of professional experience
Work History
Global Business Development Manager
Optimidea Network Pvt Ltd
10.2019 - Current
- Managed affiliate marketing campaigns, ensuring alignment with client KPIs and marketing goals.
- Cultivated partnerships with influencers and affiliate networks to support e-commerce clients.
- Led end-to-end campaign execution and strategy optimization using performance data.
- Represented company at industry events (AdTech, IAMAI), securing high-value relationships.
- Recruited and mentored new affiliates; onboarded publishers to diversify partner base.
Business Alliances Manager
Lexinnova Technologies Pvt. Ltd
01.2019 - 10.2019
- Defined and executed product strategies through all lifecycle phases to support partner growth.
- Collaborated with internal stakeholders to ensure market readiness and strategic alignment.
- Drove campaign enhancements based on customer needs and market trends.
Senior Manager, Operations
Ominto India Pvt. Ltd
08.2016 - 10.2018
- Oversaw affiliate marketing operations and partner relationships across India and SEA.
- Directed campaign planning, performance tracking, and optimization for affiliate networks.
- Maintained consistent communication with partners to troubleshoot and enhance campaign ROI.
- Coordinated reporting and reconciliation for payments, ensuring smooth operations.
Manager, Operations India
Ominto India Pvt. Ltd
07.2015 - 07.2016
- Managed affiliate partnerships and merchant relations, driving new deal acquisitions.
- Streamlined campaign execution and improved publisher onboarding.
Management Trainee
Optimise Media Group
02.2015 - 07.2015
- Recruited and managed affiliates for CPI, CPA, and CPL campaigns.
- Prepared performance reports and implemented optimization tactics to increase revenue.
- Targeted and expanded new affiliate markets, boosting campaign outreach.
Education
Master's - Computer Applications
Institute of Management Studies
01.2015
Bachelor of Science - undefined
DAV (P.G) College
01.2012
Skills
- Affiliate Program Management (CPS, CPL, CPI)
- Strategic Client Relationship Management
- Campaign Analytics & Performance Optimization
- Cross-functional Team Collaboration
- Partner Recruitment & Relationship Development
- Contract Negotiation & Media Planning
- Data-Driven Strategy & Forecasting
- Proficiency in Excel and Affiliate Networks (ShareASale, CJ, Impact)
Timeline
Global Business Development Manager
Optimidea Network Pvt Ltd
10.2019 - Current
Business Alliances Manager
Lexinnova Technologies Pvt. Ltd
01.2019 - 10.2019
Senior Manager, Operations
Ominto India Pvt. Ltd
08.2016 - 10.2018
Manager, Operations India
Ominto India Pvt. Ltd
07.2015 - 07.2016
Management Trainee
Optimise Media Group
02.2015 - 07.2015
Bachelor of Science - undefined
DAV (P.G) College
Master's - Computer Applications
Institute of Management Studies
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