Open To Work
Hi, I’m
Shirell D. Williams
Oceanside,CA
Work Preference
Summary
Results- driven Director of Marketing and Business Development with a proven track record in leading successful marketing strategies and business expansion projects. Skilled at identifying market trends, creating innovative campaigns, and forging strategic partnerships to drive growth. Possess strong leadership skills, keen analytical abilities, and adeptness in fostering client relationships. Evident success in enhancing brand visibility and accelerating revenue generation in past work experiences.
Overview
16
years of professional experience
Work History
Escondido Post Acute Escondido , CA
Director of Marketing and Business Development
03.2019 - 04.2026
Job overview
- Developed and implemented marketing strategies to increase brand awareness, improve customer satisfaction, and enhance brand loyalty.
- Created and executed a comprehensive digital marketing plan careport and ensicare program creation, email campaigns, social media management, and web analytics.
- Directed the development of new product launch plans which included market research analysis, pricing strategy definition, promotional planning.
- Managed the design and production of marketing materials such as brochures, flyers, catalogs and other collateral pieces.
- Analyzed sales data to track performance against goals; identified trends and areas for improvement in order to meet objectives.
- Established relationships with key accounts by providing excellent customer service; negotiated contracts with vendors for services or products needed for projects.
- Coordinated cross-functional teams across departments to develop integrated business plans that supported company objectives.
- Developed pricing models using cost-benefit analyses; ensured prices were set at levels that maximized profits while maintaining competitiveness in the marketplace.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Delivered marketing strategy updates to upper-level management.
- Sourced and screened potential physicians and medical groups.
- Conducted in-depth interviews with top candidates to assess skills and fit.
- Resolved discrepancies between hospitals and insurance companies regarding payments.
- Planned events such as product launches, trade shows and conferences.
- Organized focus groups to gain customer feedback on products and services.
- Monitored competitor activity in the marketplace.
Las Villas De CarlsbadCarlsbad, CA
Director of Marketing and Admissions
05.2016 - 03.2019
Job overview
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Created and maintained accurate customer records in database system.
- Researched customer account information to respond to inquiries and resolve disputes.
- Coordinated with sales team to ensure accurate billing of customers.
Casa De Las Campanas, A Continuing Care Retirement CommunityRancho Bernardo, CA
Director of Marketing and Admissions
07.2012 - 05.2016
Job overview
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
- Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Conducted market research to identify potential clients and target markets for senior living services.
- Analyzed industry trends, competitors, and customer needs to establish pricing models.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Organized and maintained filing system for all documents related to administration, such as contracts, personnel records, customer data.
- Conducted research on potential vendors and suppliers based on criteria set forth by management.
- Compiled monthly reports summarizing key performance metrics for upper-level management review.
Vi at La Jolla VillageLa Jolla, CA
Director of Marketing and Admissions
11.2009 - 05.2012
Job overview
- Developed comprehensive marketing plans and strategies to increase brand awareness and customer loyalty.
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Collaborated with sales teams to create promotional materials that increased product sales.
- Assisted seniors and their families in understanding the various levels of care available in senior living communities.
- Developed customized plans for individuals based on their personal preferences, health condition, financial resources, and lifestyle.
- Conducted tours of senior living facilities for prospective residents and family members.
- Created presentations to educate potential residents about services offered at different senior living communities.
- Advised clients on the advantages and disadvantages of each type of senior housing option available.
- Coordinated with vendors to ensure timely delivery of furniture and supplies for new residents.
- Developed and maintained relationships with building managers to ensure smooth move-in process.
- Provided assistance to incoming residents with any questions or issues related to their move-in process.
- Conducted walkthroughs of units prior to move-ins to ensure they were ready for occupancy.
Education
Maric Vocational College of Medical CareersVista, CA
from Medical Billing And Coding
09-1995
Skills
- Marketing Analytics
- Competitive Analysis
- Search Engine Optimization
- Partnership Development
- Relationship Building
- Contract Negotiation
- Marketing Program Management
- Strategic Marketing
- Market Research Analysis
- Pricing Strategies
- Google Analytics
- Market Trends Analysis
- Brand Development
- Microsoft Office
- Staff Management
- Calendar Management
- Decision-Making
- Marketing Plan Development
- Marketing Campaigns
- Marketing and Advertising
- Brand Messaging
- Social Media Marketing
- Customer relationship management
- CRM management
- Search engine optimization
- Vendor relations
- Marketing campaign management
- Teamwork and collaboration
- Crisis management
- Event planning
- Data-driven decision making
- Problem solving
- Team leadership
- Negotiation skills
- Customer service
- Multicultural marketing
- Creative direction
- Partnership development
- Cross-departmental alignment
- Organizational skills
- Promotional events
- Marketing plan development
- Business development
- Marketing campaign development
- Strategic planning and alignment
Timeline
Director of Marketing and Business Development
Escondido Post Acute
03.2019 - 04.2026
Director of Marketing and Admissions
Las Villas De Carlsbad
05.2016 - 03.2019
Director of Marketing and Admissions
Casa De Las Campanas, A Continuing Care Retirement Community
07.2012 - 05.2016
Director of Marketing and Admissions
Vi at La Jolla Village
11.2009 - 05.2012
Maric Vocational College of Medical Careers
from Medical Billing And Coding