Shirelle Ferrell-Knight

• Responsible for ensuring campaigns accurately market the MGM Resorts International brand
• Provided channel management with the required information to execute campaigns and ensure campaign information is accomplished and met quality standards
• Analyzed campaign performance and recommended and implemented strategic changes to improve MGM's marketing efforts
• Successfully managed multiple projects simultaneously while adhering to deadlines and budget constraints.
• Analyzed data to identify trends and make informed decisions, driving continuous improvement in operations.

• Represented MGM brand to prospective hotel guests inquiring about hotel accommodations and attractions
• Generated revenue for core MGM properties by securing hotel reservations and cross-selling property amenities and restaurants
• Communicated with on-property staff to ensure that guest stays met MGM standards

Worked in conjunction with on-property and corporate marketing teams to coordinate collateral for monthly casino promotions

• Analyzed casino events with Director to measure success of programs
• Created content and monitored social media forums to market property's gaming, dining, and entertainment offerings
• Produced standard responses to be used in all marketing guest correspondence. Successful communication resulted in resort remaining within the top 30 properties listed on TripAdvisor.com
• Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
• Collaborated with cross-functional teams to achieve project goals on time and within budget.

• Represented SLS brand to prospective guests through clear and professional communication
• Accurately billed guests for their vacations and refunded/comped necessary transactions
• Created reservations for hotel rooms as well as property amenities such as dining, spa service, and casino/nightlife events
• Answered all guest inquiries while maintaining current knowledge/familiarity of hotel services/features and local attractions