Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic

Shirish Srivastava

Vice President (Sourcing)- Myntra Fashion Brands
Bangalore,Karnataka

Summary

  • Lead sourcing for Myntra’s private brands, managing a network of ~300 factories across India and international markets. Cross-Functional Collaboration (Development, Merchandising, Sales, Marketing) working closely with demand and supply planning teams.Product Lifecycle Management (From Briefing to Launch) alongwith Calendar and Milestone-Driven Execution.Business Performance Analysis and Reporting. Align CPU with Gross margins and Contribution margins.Develop agile supply chain strategies, balancing speed, flexibility, and cost-effectiveness to maintain Myntra’s industry-leading position.

Overview

25
25
years of professional experience
3
3
years of post-secondary education
3
3
Certifications

Work History

Vice President Sourcing (Apparel, Footwear, Acc)

Myntra Fashion Brands
Bangalore, Karnataka
10.2023 - Current
  • Strategic Sourcing and Business Growth Leadership: Architect and execute sourcing strategies tightly aligned with business goals, driving profitability, market expansion, and sustainable competitive advantage.
  • Product Development and Innovation Excellence: Lead the full product creation lifecycle — from strategic briefing to range launch — ensuring milestone-driven execution, innovation acceleration, and market-ready collections that anticipate consumer needs.
  • Cross-Functional and Strategic Partnership Management: Forge and nurture high-impact partnerships across domestic and international ecosystems while strengthening collaboration with internal merchandising, sales, and marketing teams to drive cohesive go-to-market execution.
  • Supply Chain Digitization and Operational Agility: Digitize and transform supply chain processes to enhance speed, transparency, and efficiency, optimizing inventory management and ensuring seamless merchandise availability across channels.
  • Sustainability Leadership and Cost Optimization: Embed eco-conscious practices across sourcing and production, delivering sustainability targets while leveraging deep product expertise to unlock cost efficiencies and strengthen margin performance.
  • Business Performance Analysis and Customer-Centric Excellence: Analyze and report business performance to drive data-backed decisions, implement rigorous return controls, and elevate the end-to-end customer experience, setting new industry benchmarks for loyalty and satisfaction.

Head of Apparel Sourcing

Puma Global Sourcing
Bangalore, Karnataka
02.2014 - 10.2023
  • • Defining seasonal development calendar,Proto and sample cycles and costing levers to support the product.
  • • Align product to market processes and lead team through each season with clear targets and guidelines
  • • Work closely with the design team, garment technology team and manufacturing team for complete synergie
  • • Responsible for driving the strategic initiatives and processes such as speed , Seasonal Plan, vendor readiness and monthly book for the brand
  • • Accountable for vendor allocation and aggregated costing for their area of responsibility (in line with seasonal strategies and brand targets)
  • • Maintain operations/process/IT tool knowledge of team. Continue to digitize the supply chain for seamless information flow and minimum human interface. Integrate 3D fitting into our regular fitting sessions.
  • • In partnership with brand and product to market leads, ensure development plans are in place for the team
  • • Provide Product Creation teams with category insights to align brand needs with category strategies
  • • Responsible for day to day people management for India office (e.g. performance management, staffing, rewards, approvals etc.)

Manager Sourcing

Adidas Global Sourcing
Bangalore, Karnataka
01.2010 - 01.2014
  • Execute seasonal and short-term sourcing plans, utilizing knowledge of South Asia sourcing Matrix to meet line financial, quality, aesthetic, safety and terms-of-engagement requirements.
  • Communicate development , Capacity and price requirements to meet line margin and delivery requirements.
  • Provide alternatives to merchandising/design teammates to meet commercial requirements at the most competitive cost. Identify and enable opportunities to leverage library of components, fits, and sources.
  • Involved in product execution from sketch to delivery, including material alternatives, garment engineering, sample management etc
  • Developing and managing high-performing vendor team, ensuring current and future business needs are met.
  • Analyze and calculate costs of procurement and suggest methods to decrease expenditure.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Manager Sourcing

Enamor
05.2008 - 12.2010

Responsible for In house manufacturing and offshore sourcing of Inner wear ( Bras) for a Leading Lingerie brand in India- Enamor

Senior Production Executive

Impulse International
11.2003 - 04.2008

Responsible for end-to-end supply chain management of Brand Esprit ( womenwear division) which was mamaged by Impulse trading House in India

Production Executive

Shahi Export House
06.2000 - 11.2003

Managed Production, Planning and Allocation of a factory with over 1000 machines at India's leading Export Group.

Education

Post Graduate Diploma in Garment Manufacturing - Textile And Apparel

National Institute of Fashion Technology (NIFT)
Kolkatta
06.1998 - 05.2000

Advance Management Program -

Indian Institute Of Management
Bengaluru
01.2018 - 12.2018

Skills

Problem Solver

Global Sourcing acumen

Product knowledge

Personal Leadership

Teamwork

Accomplishments

Identified as a Hi-Potential Candidate by Puma India in 2018

Was nominated to be trained for International Leadership Program for Puma Global in 2016

Winner of the Employee of the Year - Sourcing in 2017

Winner of Employee of the Year- 2020

Nominated for Long term Incentive Program by Puma Global - 2021

Certification

Black Belt in Lean Six Sigma

Interests

Sports

Movies

Singing

Reading

Timeline

Vice President Sourcing (Apparel, Footwear, Acc)

Myntra Fashion Brands
10.2023 - Current

Certification in international Business from HEC Paris

12-2018

International Leadership Program- Puma

11-2018

Advance Management Program -

Indian Institute Of Management
01.2018 - 12.2018

Black Belt in Lean Six Sigma

04-2017

Head of Apparel Sourcing

Puma Global Sourcing
02.2014 - 10.2023

Manager Sourcing

Adidas Global Sourcing
01.2010 - 01.2014

Manager Sourcing

Enamor
05.2008 - 12.2010

Senior Production Executive

Impulse International
11.2003 - 04.2008

Production Executive

Shahi Export House
06.2000 - 11.2003

Post Graduate Diploma in Garment Manufacturing - Textile And Apparel

National Institute of Fashion Technology (NIFT)
06.1998 - 05.2000
Shirish SrivastavaVice President (Sourcing)- Myntra Fashion Brands