Shirley Hedvat
Great Neck,NY
Summary
Results-driven fashion professional with experience spanning brand merchandising, luxury retail, visual merchandising, styling, inventory analysis, and social media marketing. Skilled in identifying sales trends, optimizing product presentation, managing inventory, and creating compelling visual content that strengthens brand identity and enhances the customer experience. Combines creativity, organization, and strong communication skills to thrive in fast-paced, collaborative fashion environments.
Overview
5
5
years of professional experience
Work History
Brand Merchandising Associate
Variazioni
New York, NY
06.2023 - Current
- Monitored inventory levels, analyzed product performance and sales trends, and identified fast- and slow-selling merchandise to optimize allocation and replenishment decisions.
- Executed visual merchandising by organizing products by size, color, and collection to enhance brand presentation and create an engaging shopping experience.
- Monitored inventory levels, analyzed product performance and sales trends, and identified fast- and slow-selling merchandise to support allocation and replenishment decisions.
- Utilized Microsoft Excel to streamline inventory data organization, monitor merchandise performance, and facilitate day-to-day merchandising operations.
Customer Support/ Retail Sales Specialist
Luxe Fashion Group Inc
New York, NY
01.2022 - Current
- Facilitated customer engagement across multiple store locations by addressing product inquiries, processing orders, and resolving service requests.
- Built lasting relationships with repeat clientele through exceptional communication and personalized service.
- Maintained accurate records to uphold a consistent luxury client experience.
- Cultivated lasting relationships with repeat clientele through tailored communication and personalized service.
Social Media Chair
Alpha Epsilon Phi (ΑΕΦ)
Binghamton University, NY
02.2024 - 02.2025
- Managed chapter’s Instagram, creating visually cohesive content and promoting events to enhance visibility.
- Produced photo and video content for events and recruitment, increasing member engagement through compelling visuals.
- Produced photo and video content for events, recruitment, and member engagement.
- Coordinated with executive board members to promote chapter events, driving higher attendance and engagement.
Social Media Assistant & Model
Michelle Lynn Jewelry
Great Neck, NY
06.2024 - 09.2024
- Collaborated with creative team to successfully execute marketing campaigns, enhancing brand visibility.
- Assisted in styling products for photoshoots and content creation.
- Styled products for photoshoots and content creation, contributing to engaging visual content.
- Arranged products for optimal display in retail space. and ensured pieces were presentation-ready.
Education
Bachelor of Science - Biology
Binghamton University, State University of New York, Harpur College of Arts and Sciences
Binghamton, NY05-2026
Skills
- Brand Merchandising
- Visual Merchandising
- Luxury Retail Sales
- Inventory Management
- Trend Forecasting
- Fashion Trend Knowledge
- Excel for inventory tracking
- Google Workspace expertise
- Organization & Time Management
- Client Relations
- Market Analysis
- Personal Styling
- Content Creation
LANGUAGES
English – Fluent
Persian – Mother Tongue, Fluent
Timeline
Social Media Assistant & Model
Michelle Lynn Jewelry
06.2024 - 09.2024
Social Media Chair
Alpha Epsilon Phi (ΑΕΦ)
02.2024 - 02.2025
Brand Merchandising Associate
Variazioni
06.2023 - Current
Customer Support/ Retail Sales Specialist
Luxe Fashion Group Inc
01.2022 - Current
Bachelor of Science - Biology
Binghamton University, State University of New York, Harpur College of Arts and Sciences