Shirley Velasquez-Krymkier

• Write and report articles about topics that include women's health, menopause, dental health, personal finance, travel and style.
• Work closely with brands and clients to develop messaging and high-quality campaigns to communicate key benefits of products or services offered and create a cohesive digital experience.

Panel Moderation (Henry Schein)

• Facilitate discussions on dental and medical issues and techniques as well as financial topics related to dental practice.
• Set the tone for the discussion, outlining the goals and expectations for the audience and panelists.
• Ensure the discussion stays focused on the predetermined topic or theme.

• Managed production of long-form features for print, digital and video, from ideation to creation to promotion.
• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Led editorial team of writers and designers for sold content packages.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Wrote and edited video scripts for founder (Ms. O. Winfrey).
• Spearheaded successful product launches that resulted in increased brand visibility and reader engagement.
• Sourced new voices to expand pool of diverse writers and perspectives.

• Transformed publication into a dynamic, revenue-generating website with 2M+ unique monthly site visitors and 9 million followers across social platforms.
• Enhanced publication quality by implementing rigorous editing and proofreading processes.
• Created and implemented content production system for site verticals and social and video platforms to drive audience growth and engagement.
• Worked closely with sales and marketing teams to execute advertising campaigns and live events.
• Conceived high-quality digital editorial franchises that increased sponsorship revenue (300% growth in revenue from FY ’19 to FY ’20).
• Worked closely with product teams, innovation groups, growth and analytics teams to enhance user experience.

• Increased readership through strategic content planning and audience engagement techniques.
• Established brand as a premier multicultural, revenue-generating website with 2M+ unique monthly visitors.
• Led editorial group in reaching monthly traffic goals and increased digital key performance indicators for: Latina.com: +183% in unique visitors; +197% in page views; TLK: +140% in unique visitors; +101% in page views.
• Developed syndication partnerships and implemented promotion and distribution strategies for digital content.
• Mentored junior editors and writers, fostering their professional growth and skill development.

• Managed a team of writers and developed standard digital copy rules for Ralph Lauren e-commerce brands, including Polo, RRL, Black Label, Purple Label, Denim and Supply, RLX, and for special projects.
• Mentored junior editors and provided constructive feedback on their work, fostering professional growth.

• Created a winning multicultural content strategy for Procter and Gamble and managed a team of contributing writers.

• Launched platform and interviewed journalists, writers and subjects of high-profile media stories and edited all content.

• Produced investigative story about faulty breast implants manufactured in France and distributed worldwide
• Researched/translated French health reports and interviewed talent and expert sources in French.

• Managed a team of researcher/reporters and served as a liaison between the legal department and the editorial staff.
• Wrote pop culture stories; edited front-of-book sections of the magazine, including: Mail Bonding and Table of Contents.
• Mentored junior researchers, fostering a collaborative environment to support professional growth and skill development.

• Edited and wrote news and culture stories and videos about American Latinos.

• Developed, wrote and reported business, health and political stories for news and feature sections.

• Wrote video review column and investigative pieces for Criticas Magazine.

• Fact checked and legally vetted every section in the magazine.

• Fact checked celebrity profiles and fashion trend stories.

• Developed, assigned and edited stories for the news and arts desks.

• Assisted Elsa Klensch and Juan Carlos Lopez with interviews and all aspects of segment production.

• Reported on Hong Kong’s business leaders, entertainment, nightlife, theatre, dance, fashion and ex-pat community.