Erica Grossman
Writer | Editor | Content Strategist
Denver,CO
Summary
Versatile writer and editor with more than 15 years of experience in campaigns and content development. Storyteller with a passion for highlighting impact and celebrating community.
Overview
31
31
years of professional experience
13
13
Society of Professional Journalist Top of the Rockies awards
4
4
Presentations delivered at national & international conferences
Work History
Writer, Editor & Content Strategist
Freelance
01.2006 - Current
- Award-winning content professional with established experience in writing and editing articles, press releases, news, academic papers, grants, blog posts, social media, award submissions, white papers and more
- Utilize exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Publications and clients include Real Big Words, Octane Public Relations and Advertising, Amy Poehler's Smart Girls, Colorado Public Radio, The Denver Post and The Onion A.V. Club
- Multiple awards from the Society of Professional Journalists "Top of the Rockies" annual contest, spanning from 2008-2020. Awards include a wide range of categories, including food, science and technology, and podcasting
Innovations Manager
Anythink Libraries
Thornton, CO
09.2020 - 11.2021
- Managed Department of Innovations and Brand Strategy for globally recognized, industry-innovating library system
- Developed and implemented marketing campaigns for projects, initiatives, resources, fundraising, and brand awareness with a focus on community impact
- Maintained multi-channel content strategy, including video, print, social media, email marketing, digital and radio
- Developed cohesive internal and external communications framed in conjunction with organization's mission and strategic plan, with year-over-year growth in metrics
- Reported and analyzed data to better adapt communication efforts
- Managed press outreach, including press releases and pitches
Creative Lead - Writer/Editor
Anythink Libraries
Thornton, CO
12.2012 - 09.2020
- Wrote and edited marketing materials, newsletters, grants and award submissions
- Editor of organization's award-winning magazine, SPARK
- Developed strategy for all social media, including goal-setting and analytics with year-over-year growth in followers and engagement
- Managed website content
Senior Manager, Content & Communications
Examiner.com
Denver, CO
10.2009 - 12.2012
- Managed communications and site content for top 100 media website
- Developed organization's cross-platform social media strategy
Online Editor
Boulder Weekly
Boulder, CO
04.2007 - 10.2009
- Online editor and staff writer for independent newsweekly, contributing cover stories on a wide variety of topics
- Copyedited entire weekly publication prior to print (AP Style)
- Managed freelance writers
- Organized weekly food and drink section of paper
Education
University of Colorado At Boulder
Boulder, CO 08.2002 - 08.2005
Skills
Storytelling
Project management
Campaign development and implementation
Digital advertising
Teamwork and collaboration
HTML and Drupal
Email marketing
Prioritization skills
Editorial mapping
Attention to detail
Asana, Trello, Jira & Pivotal Tracker
Multi-channel marketing
Editing
Problem-solving
Google Analytics
Proofreading
Cloud-based environments
AP Style
SEO
Research
Social media
Certification
Mayor’s Pedestrian Advisory Committee // District 5 Rep. // Denver, CO
Timeline
Innovations Manager
Anythink Libraries
09.2020 - 11.2021
Digital Content Director // Yes on 6A Campaign // Thornton, CO
08-2019
Mayor’s Pedestrian Advisory Committee // District 5 Rep. // Denver, CO
01-2019
Citizen University // Fellow // Seattle, WA
01-2019
Outside the Lines: Libraries Reintroduced / / Committee chair // International
05-2017
Society of Professional Journalists Top of the Rockies // First place // Denver, CO
05-2017
Dr. Irwin E. Vinnik Fellowship // Recipient // Denver, CO
03-2017
Creative Lead - Writer/Editor
Anythink Libraries
12.2012 - 09.2020
Senior Manager, Content & Communications
Examiner.com
10.2009 - 12.2012
Online Editor
Boulder Weekly
04.2007 - 10.2009
Writer, Editor & Content Strategist
Freelance
01.2006 - Current
University of Colorado At Boulder
08.2002 - 08.2005