Shruthika Subramanian
Los Angeles,CA
Summary
PR and brand strategist with 8 years of experience making complex ideas impossible to ignore. Builds integrated communications strategies for global tech, fintech, hospitality, FMCG and consumer brands - spanning positioning, earned media, executive counsel, launches and thought leadership. Combines traditional PR instincts with an evolving communications landscape, including GEO, LLM discoverability and AI-informed content strategy, to create stories built to be found, understood and remembered. A hands-on strategist who can shape the big idea, sell the story and drive it through execution.
Overview
10
10
years of professional experience
Work History
Public Relations, Senior Executive
Diamond PR
Los Angeles, California
03.2026 - Current
- Lead PR strategy and client management across multiple accounts, owning communications plans, account priorities, counsel, deliverables and reporting.
- Develop and execute integrated earned media campaigns, building positioning, messaging and story angles around launches, brand initiatives and timely industry events.
- Drive national media relations and targeted pitching, securing editorial opportunities and managing journalist relationships across consumer, business, and trade press.
- Create and oversee press releases, pitches, executive messaging, media briefs and thought leadership, ensuring clear narratives and consistent brand positioning.
- Manage campaign execution from brief through results, including launches, interviews, media events, press trips, and influencer partnerships.
- Direct account workflows and mentor junior team members, balancing multiple deadlines while maintaining senior-level quality control and client service.
Public Relations Account and Project Manager
PlainClarity
San Diego, California
05.2024 - 03.2026
- Leading integrated communications for 8+ clients across food, lifestyle, and hospitality, driving 100% client retention through strategic storytelling, media relations, and cross-channel brand campaigns.
- Developing and executing corporate, executive, and product communications strategies—including launches, research releases, and crisis response—enhancing brand visibility, and reputation.
- Securing consistent national and regional press coverage by crafting data-driven narratives, strengthening key media relationships, and aligning messages with client business goals.
- Overseeing campaign lifecycles from concept to delivery, optimizing timelines and budgets, mentoring teams, and leveraging digital and social insights to boost engagement, and measurable ROI. Partner to the CEO in operations and business management.
IT Project Management Intern
SKULogic Incorporated
Remote
04.2024 - 06.2024
- Supported CEO in streamlining daily operations and implementing process improvements, increasing team efficiency and project turnaround.
- Translated complex supply chain technology into clear, stakeholder-ready communications for clients, regulators, and internal teams.
- Coordinated marketing content creation—including website, email campaigns, and collateral—overseeing global design teams to ensure brand consistency and quality standards.
Project Management Executive
Golden Gate University
San Francisco, California
08.2023 - 01.2024
- Led three 7-day international executive programs, securing high-profile presentations from Salesforce and Apple, while streamlining delivery timelines by 50% and maintaining 100% client satisfaction—all while completing a master’s degree.
- Coordinated global student recruitment and admissions, enhancing cross-functional collaboration and stakeholder engagement, and improving operational efficiency across national and international partner agencies.
Public Relations Manager
Edelman (DJE Holdings)
New Delhi, India
08.2022 - 04.2023
- Directed 10+ projects across FinTech, eCommerce, consumer, and EdTech sectors, achieving 95% on-time delivery while serving as the primary client contact and providing strategic communications counsel.
- Developed integrated media and communications campaigns—including press releases, blogs, Q&As, and briefing materials—that translated complex business and technical insights into clear, compelling narratives, driving measurable engagement.
- Created data-driven communication plans with KPIs, increasing project profitability by 15% year-over-year, and aligning campaigns with client business objectives.
- Mentored and guided junior staff, ensured adherence to brand standards, and collaborated with cross-functional teams to execute global campaigns, and support new business initiatives.
Account Manager
The PRactice Strategic Communications
New Delhi, India
09.2018 - 08.2022
- Developed and executed integrated PR campaigns for global brands, including Lenovo, Amazon Devices, and Mars Petcare, increasing media visibility and thought leadership share of voice by 15–20%.
- Crafted executive communications, press releases, op-eds, and content for tech (B2B/B2C), FMCG, FinTech, AgriTech, and F&B clients, ensuring messaging aligned across legal, marketing, policy, and product teams.
- Cultivated national and international media relationships, secured tier-one coverage, mentored account executives, and supported business development to expand client portfolios.
HR Generalist & Branding Manager
App Street Pvt Ltd
New Delhi, India
05.2018 - 07.2018
Public Relations Intern
The PRactice Strategic Communications
New Delhi, India
05.2016 - 07.2016
Education
Master of Science - Project Management
Golden Gate University
San Francisco, CA01-2024
Post Graduate Diploma - Public Relations & Advertising
Indian Institute of Mass Communication
New Delhi05-2018
Bachelor of Arts - Economics & Entrepreneurship
Jesus & Mary College
New Delhi06-2017
Skills
- Strategic Communications & Brand Positioning
- Integrated PR & Campaign Strategy
- Client Counsel & Account Leadership
- Earned Media, Executive Communications & Thought Leadership
- GEO, AI Discovery & LLM-Informed PR Strategy
- Reputation, Crisis & Issues Management
- Cross-Functional Team & Project Leadership
Languages
- English
- Hindi
- Tamil
Timeline
Public Relations, Senior Executive
Diamond PR
03.2026 - Current
Public Relations Account and Project Manager
PlainClarity
05.2024 - 03.2026
IT Project Management Intern
SKULogic Incorporated
04.2024 - 06.2024
Project Management Executive
Golden Gate University
08.2023 - 01.2024
Public Relations Manager
Edelman (DJE Holdings)
08.2022 - 04.2023
Account Manager
The PRactice Strategic Communications
09.2018 - 08.2022
HR Generalist & Branding Manager
App Street Pvt Ltd
05.2018 - 07.2018
Public Relations Intern
The PRactice Strategic Communications
05.2016 - 07.2016
Master of Science - Project Management
Golden Gate University
Post Graduate Diploma - Public Relations & Advertising
Indian Institute of Mass Communication
Bachelor of Arts - Economics & Entrepreneurship
Jesus & Mary College