Shomari Hollis Jr

• Manage 40+ local Direct and Agency accounts for broadcast TV in the Central Illinois market, inputting orders, make-goods, and spot placement.

• Collaborate with Account Executives to create effective TV campaigns focused on ratings, target audience, and ad placement tailored for each client.

• Retained a 75% annual renewal success rate while developing strong client relationships.

• Contributed to over $30,000 in new business during the first year of the position.

• Analyze TV campaign performances monthly using PowerPoint and Excel to identify programming usage and cross-sell opportunities to maximize ROI.

• Achieved over 100% in quarterly budgets for 2025, exceeding all corporate initiatives consisting of TV, Core Digital, and Digital Media Services, using innovative strategic goals and remarkable performance measures.

• Supported Account Executives with order entry of various sales involving local, national, and political advertisers to match preferred programming or budget investment.
• Provided exceptional customer service to clients regarding questions about orders, commercials, or invoices through phone or e-mail communication.
• Created unique TV packages that accommodate a client’s demographic and business goals, which saw a quarterly increase of 10% in new clients.
• Manage advertising for daily programming on two local broadcast television stations (CBS and FOX) using accurate spot placement, efficient traffic checks, and completing any make-good opportunities.
• Examined numerous commercials daily, ensuring that the commercials meet proper specifications and television compliance.
• Monitor weekly analytics from Nielsen Media and Comscore for broadcast television regarding viewing measures and revenue growth possibilities across various programming.

• Operated both in-store and on a digital platform for a local sports team using software, such as Shopify, to sell a multitude of products.
• Generated a $1,000 profit increase through online and in-store sales from February to May.
• Create, assist, and manage marketing with weekly subscription emails for 75+ subscribers, promoting various products and team games.
• Increased team-specific weekly email marketing by 12 subscribers from February to May.
• Analyze monthly reports and metrics to understand clicks and traffic from customers, to increase revenue.
• Input invoice information in Excel daily to guarantee that orders are paid accurately and processed correctly.