Shree Realer

Summary

Brand marketer with 5+ years of experience managing integrated campaigns through strong project management and creativity. Skilled at leading cross-functional teams and agency partners to execute cohesive marketing initiatives that drive brand awareness and customer loyalty. Passionate about applying data analytics to uncover insights that maximize brand storytelling, and strengthen overall campaign effectiveness.

Overview

years of professional experience

Certification

Work History

Brand Operations Specialist

Goodwill Industries International

04.2025 - Current

Launched 2 brand focused training courses earning a 91% satisfaction rating.
Produced a brand handbook to support accuracy and efficiency for 150 member organizations.
Oversaw the development of market strategy and playbooks to enhance the customer experience.

Brand Campaign Specialist

Goodwill Industries International

12.2022 - 04.2025

Drove an 86% increase in member engagement by developing campaign assets across multiple channels.
Led collaboration with creative agencies to produce broadcast radio, TV spots, and social and print ads in national paid and donated media promotion, garnering over 600 million impressions.
Coordinated the launch of a national brand marketing campaign to increase brand awareness and consumer loyalty to 72%.

Marketing Campaign Manager

Allegis Global Solutions

01.2021 - 01.2022

Generated marketing materials and email campaigns for hundreds of listings.
Oversaw daily content strategy, posting and engagement for Facebook, Instagram and LinkedIn.
Leveraged Adobe InDesign weekly to craft brochures/booklets for more than 20 new agents.

Education

Bachelor of Science - Strategic Communications

Morgan State University

05.2019

Skills

Project management
Content creation
Agency partnership
Operations coordination

Data analytics
Brand storytelling
Campaign effectiveness
Engagement metrics

Certification

Google AI Essentials, 12/01/22
HubSpot Email Marketing, 12/01/22
Certified Associate of Project Management (CAPM), in-progress

Timeline

Brand Operations Specialist

Goodwill Industries International

04.2025 - Current

Brand Campaign Specialist

Goodwill Industries International

12.2022 - 04.2025

Marketing Campaign Manager

Allegis Global Solutions

01.2021 - 01.2022

Bachelor of Science - Strategic Communications

Morgan State University

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