Shreyansh Tiwari
Roseville,CA
Summary
Results-driven CRM Administrator with over 7 years of experience specializing in CRM administration, business process automation, marketing automation, and system integrations. Extensive experience administering and customizing SugarCRM, developing custom modules, workflows, dashboards, and API integrations with enterprise systems such as QAD ERP. Skilled in troubleshooting complex technical issues, improving data quality, automating business processes, and delivering solutions that increase operational efficiency. Proficient in Node.js, SQL, REST and SOAP APIs, marketing automation platforms, and reporting tools. Recognized for collaborating effectively with cross-functional teams, providing exceptional user support, and driving continuous improvements that enhance sales and marketing operations.
Overview
1
1
Certification
8
8
years of professional experience
Work History
CRM Administrator
PASCO Scientific
03.2018 - Current
- Administer and maintain SugarCRM for Sales, Marketing, and International teams, supporting over 50 users.
- Design and develop custom modules, fields, workflows, logic hooks, and dashboards to improve business processes.
- Build and maintain integrations between SugarCRM, QAD ERP, SOAP APIs, REST APIs, Outlook (Sugar Connect), and marketing platforms.
- Develop automation using Node.js to process fulfillment requests, create QAD sales orders, and synchronize order information back to SugarCRM.
- Troubleshoot and resolve complex CRM, API, database, and integration issues across multiple business systems.
- Create advanced reports and dashboards to monitor sales performance, marketing ROI, lead conversion, and campaign effectiveness.
- Manage lead imports, data quality, deduplication, territory assignments, and CRM data governance.
- Implement CRM enhancements for International Sales, including quote tracking, lead routing, and custom business logic.
- Support company-wide marketing campaigns, trade shows, and fulfillment initiatives by automating lead processing and reporting.
- Train employees on CRM best practices and provide day-to-day technical support.
Marketing Automation Specialist
PASCO Scientific
03.2019 - 03.2020
- Launched and monitored marketing campaigns alongside automated nurturing initiatives.
- Ensured accurate maintenance of user lists and email segments.
- Created detailed reports assessing performance of marketing campaigns and automation.
- Maintained customer database concerning physical catalogs and brochures.
Inside Sales Representative
PASCO Scientific
03.2018 - 03.2019
- Cultivated strong customer relationships to enhance sales opportunities and client satisfaction.
- Utilized CRM systems to track leads, manage accounts, and streamline follow-up processes.
- Conducted product demonstrations to educate clients on technical specifications and applications of scientific equipment.
Education
High School Diploma -
Kendriya Vidyalaya
Raebareli, INSkills
- SugarCRM Administration
- Nodejs
- REST APIs
- CRM Development
- Marketing Automation
- Excel (Advanced)
- API Integration
- Workflow Automation
- Reporting & Dashboards
- User training
Certification
- [Google Analytics Certification], [Google Digital Academy] - [Jul 2023 - Jul 2024]
- [Google Data Analytics Certificate], [Coursera] - [Jul 2023]
- [HubSpot Marketing Hub Software], [HubSpot] - [Jul 2024 - Jul 2025]
- [HubSpot Sales Hub Software], [HubSpot] - [Jul 2024 - Aug 2025]
- [Certified Sugar Administration], [SugarCRM] - [Nov 2021]
- [Act-on Marketing Administration], [Act-on] - [Jul 2019]
Timeline
Marketing Automation Specialist
PASCO Scientific
03.2019 - 03.2020
CRM Administrator
PASCO Scientific
03.2018 - Current
Inside Sales Representative
PASCO Scientific
03.2018 - 03.2019
High School Diploma -
Kendriya Vidyalaya