Shruti Shah

Athleta (Gap Inc.), Dr. Dennis Gross, Harris for President, Jimmy Fallon, Nordstrom, Samsung, Stitch Fix, Venmo

• Lead full-funnel influencer marketing campaigns for a portfolio of brands
• Develop bespoke influencer marketing and content creation strategies that achieve brand goals
• Oversee the negotiation of paid partnerships, inclusive of contract redlines
• Identify organic growth opportunities for clients, and pitch new business
• Provide mentorship and oversee 12-15 team members on the execution of campaigns and reporting to show ROI
• Oversee and manage the financial health and profitability of accounts and projects

Allergan, Pinterest, Proactiv, Pfizer, Nature Made, Nestle Health Science, Thinx, Vital Proteins, and Walmart.

• Day-to-day account lead for clients, managing integrated programming
• Executed programs for results-driven celebrity brand partnerships and influencer programs
• Developed media strategies and secured earned media placements across broadcast and online outlets.
• Supervising and mentoring entry-level and mid-level team members
• Managing relationships with editors, KOLs, and influencers
• Planned and executed events, press trips

• Primary client contact, managed day-to-day execution, and prepared reports
• Secured earned media placements and facilitated reactive statements
• Identified KOLs and influencers for brand partnerships
• Onsite support for client tradeshows and press trips

• Day-to-day management of several accounts & long term projects
• Drafted press releases and weekly media pitches to drive earned media placements

• Interviewed celebrities and other notable attendees on-site for content
• Conducted editorial research and drafted interviews

• Aided web development team members with execution of photo-shoots for print and online
• Sample trafficking & maintenance of Magazine's fashion inventory