Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Shu Lin

West,CT

Summary

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Overview

4
4
years of professional experience

Work History

Co Founder

Whale Tea
04.2023 - Current
  • Increased company revenue by developing and implementing innovative marketing strategies.
  • Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
  • Recruited, interviewed and hired new staff members and developed training materials for employees.
  • Monitored performance, identified areas of improvement and devised solutions to address areas of weakness.
  • Drove company expansion into new markets, increasing overall brand visibility and recognition.
  • Established foundational processes for business operations.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.

Co Founder/Social Media Marketing Manager

Chef Jiang
11.2021 - Current
  • Involved in the company's start up procedures like researching, licensing, and planning.
  • Increased company revenue by developing and implementing innovative marketing strategies on Instagram and TikTok.
  • Grew the customer base through targeted outreach and networking events.
  • Established foundational processes for business operations.
  • Conducted target market research to discover customer needs and analyze competitor trends.

Bonchon Co-Manager/Social Media Account Marketing Manager

Bonchon
01.2020 - 08.2023
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Managed everyday on the floor operations between staff.

Education

Bachelor of Science - Geoscience

University of Connecticut
Storrs, CT
05.2021

High School Diploma -

Conard High School
West Hartford, CT
06.2017

Skills

  • Language: English and Chinese
  • Stakeholder Relations
  • Marketing and Advertising
  • Media Relations
  • Business Development
  • Operations Management
  • Leadership Abilities
  • Sales Expertise
  • Financial Management
  • Organizational Skills
  • Innovation Skills
  • Networking Abilities

Languages

Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual

Timeline

Co Founder

Whale Tea
04.2023 - Current

Co Founder/Social Media Marketing Manager

Chef Jiang
11.2021 - Current

Bonchon Co-Manager/Social Media Account Marketing Manager

Bonchon
01.2020 - 08.2023

Bachelor of Science - Geoscience

University of Connecticut

High School Diploma -

Conard High School

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Shu Lin