Shu Lin
West,CT
Summary
Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
4
4
years of professional experience
Work History
Co Founder
Whale Tea
25 Climax Rd, Avon, CT 06001
04.2023 - Current
- Increased company revenue by developing and implementing innovative marketing strategies.
- Championed a culture of innovation, encouraging creative problem-solving throughout the organization.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Monitored performance, identified areas of improvement and devised solutions to address areas of weakness.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Co Founder/Social Media Marketing Manager
Chef Jiang
1600 SE Rd Suite 6, Farmington, CT 06032
11.2021 - Current
- Involved in the company's start up procedures like researching, licensing, and planning.
- Increased company revenue by developing and implementing innovative marketing strategies on Instagram and TikTok.
- Grew the customer base through targeted outreach and networking events.
- Established foundational processes for business operations.
- Conducted target market research to discover customer needs and analyze competitor trends.
Bonchon Co-Manager/Social Media Account Marketing Manager
Bonchon
1491 New Britain Ave, West Hartford, CT 06110
01.2020 - 08.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed everyday on the floor operations between staff.
Education
Bachelor of Science - Geoscience
University of Connecticut
Storrs, CT05.2021
High School Diploma -
Conard High School
West Hartford, CT06.2017
Skills
- Language: English and Chinese
- Stakeholder Relations
- Marketing and Advertising
- Media Relations
- Business Development
- Operations Management
- Leadership Abilities
- Sales Expertise
- Financial Management
- Organizational Skills
- Innovation Skills
- Networking Abilities
Languages
Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Timeline
Co Founder
Whale Tea
04.2023 - Current
Co Founder/Social Media Marketing Manager
Chef Jiang
11.2021 - Current
Bonchon Co-Manager/Social Media Account Marketing Manager
Bonchon
01.2020 - 08.2023
Bachelor of Science - Geoscience
University of Connecticut
High School Diploma -
Conard High School