Shubha Prasad
Cheshire
Summary
Dynamic product management consultant with a proven track record in the medical device industry. Leverages extensive cross-functional experience across operations, sales, R&D, upstream and downstream marketing, joint ventures, and integrated business planning. Known for a holistic understanding of organizational dynamics and stakeholder perspectives, enabling the delivery of impactful strategies and successful product launches.
Strategic Product Management Consultant known for high productivity and efficiency in task completion. Possess specialized skills in market analysis, product lifecycle management, and cross-functional team leadership. Excel in communication, problem-solving, and strategic planning, ensuring successful product development and launch initiatives.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Product Management Consultant
Medtronic
Irvine
05.2024 - Current
- Led development of Medtronic NV’s Launch Excellence Framework, benchmarking industry best practices and driving cross-functional & regional alignment across marketing, RA, supply chain, MedEd, sales training, and demand planning — enabling faster launch readiness and stronger commercial execution.
- Drove Solitaire competitive intensity strategy, analyzing regional market share trends, competitive stent retriever usage patterns, and seller behaviors to identify high-opportunity accounts and influence downstream sales strategy.
- Partnered with regional marketing teams and global demand planning to improve forecast accuracy by 15 points, strengthening IBP alignment and reducing financial risk.
- Owned Hemorrhagic Portfolio ($230M) and Acute Ischemic Stroke Portfolio ($200M) — balancing lifecycle management, pricing strategy, commercial execution, and supply chain coordination.
- Facilitated high-impact Portfolio Management Reviews (PMRs) to identify growth opportunities, risk areas, and resource gaps, collaborating with global, regional, and functional stakeholders.
- Executed inventory optimization initiatives, reducing scrap, increasing consignment visibility, and contributing to over $20M in free cash flow improvements.
- Conducted competitive and VOC-driven feature prioritization — synthesizing customer needs, market trends, and ROI to drive product roadmap decisions.
- Enhanced user and physician experience through evidence-based testing, data-driven claim development, and UI/workflow improvements.
- Built and delivered updated sales enablement tools & training materials, supporting market conversion and accelerating sales proficiency on Solitaire and AIS portfolios.
- Collaborated with engineering and supply chain teams to resolve product performance issues, ensuring clinical reliability and operational continuity.
- Authored product documentation, value messaging, and launch materials for sales, marketing, regulatory, and end-user education.
- Champion of inclusive culture, driving diversity & employee engagement initiatives to strengthen team well-being and retention.
Senior IBP Program Manager - Commercial Lead
Medtronic
Irvine
10.2022 - Current
- Elevated IBP maturity score from 3/5 to 4.5/5 in one year by integrating cross-functional insights, significantly enhancing operational effectiveness
- Led initiatives to optimize inventory management, achieving a 13% SKU reduction through collaboration with global marketing teams
- Directed new product launch activities, ensuring impactful market introduction through strategic messaging
Principal Product Specialist
Medtronic
North Haven
01.2022 - 10.2022
- Developed marketing strategies for the surgical stapling portfolio valued at approximately $300 million, maximizing market share through collaboration with sales and R&D
- Launched the Tristaple EEA product for colorectal surgery, enhancing product offerings and meeting market demands
- Directed demand generation efforts and crafted messaging that resonated with target audiences, enhancing customer engagement
Marketing Manager
Ortho Clinical Diagnostics (Quidel)
Raritan
01.2021 - 01.2022
- Product Strategy and New Product Development - Responsible for Covid, Thyroid and Endocrine portfolio. Managed China localization strategy and joint venture (JV) strategy. Lead opportunity assessment for 82 tests (Auto immune test panel, tumor test panel and fertility test panel) with a JV partner and developed a prioritized list of product development opportunities in collaboration with R&D lead to help OCD to play in China routine test market.
- Developed 5 year global POI strategy for Thyroid and Endocrine portfolio Created a go to market strategy, pricing strategy and subsequently launched and commercialized new products including Covid tests at the height of Covid pandemic.
- Lead and completed New Product Launch Excellence, Product stratification and opportunity assessment to improve internal processes. Created relationships and strategic partnerships with key opinion leaders to execute business initiatives. Nurtured these relationships to drive education and market adoption.
Global Product Manager
Medtronic
North Haven
05.2018 - 12.2021
- Led the successful global product launch of the Signia Small Diameter Stapler, driving market development across pediatric, transplant, bariatric, and thoracic surgery specialties
- Oversaw comprehensive product development and marketing strategies, collaborating with finance and operational teams to generate substantial revenue growth
- Developed effective branding and messaging frameworks that communicated product benefits and addressed stakeholder needs
Rotational Sales Rep
Medtronic
Irvine
10.2017 - 05.2018
- Managed a multi-state territory, enhancing customer loyalty through strong relationships with key opinion leaders and hospital staff
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Senior Product Engineer
Medtronic
10.2011 - 10.2017
- Led critical projects, collaborating with cross-functional teams to exceed quality and COGS targets
- SME for design for manufacturing and design for assembly and worked closely with suppliers, sourcing team and internal team to design and develop new surgical products
Materials Engineer
Smiths Medical
03.2005 - 10.2011
- Collaborated with customers to develop innovative solutions, reducing complaint resolution times and enhancing satisfaction.
- Ops and manufacturing lead for value added value engineering projects and lead numerous cost saving projects that helps reduce LBM by 5%-35% for various products
Education
MS - Organizational Leadership
Quinnipiac University
MS - Plastics Engineering
University of Massachusetts
LowellBEng - Polymer Science and Technology
University of Mysore
IndiaSkills
- Strategic marketing and product management
- Cross-functional collaboration
- Customer relationship management
- Change management
- Problem-solving capabilities
- Communication skills
- Product Strategy
- Data-driven decision-making
- Cross Functional Leadership
- Product Roadmapping
- Stakeholder Management
- Team Leadership and coaching
- Effective Communication
- Product Backlog Management
Certification
- Six Sigma Black Belt
- Graduate of Dale Carnegie Effective Communications
Accomplishments
- Portfolio Leadership: Directing the hemorrhagic portfolio for Neurovascular Coils at Medtronic, integrating insights from various departments to drive product excellence.
- Market Growth: developed comprehensive business plans that secured funding for new programs, resulting in consistent market share gains and exceeding AOP targets by 10%.
- Innovative Solutions: created a functional analysis tool that aligns customer-valued features with costs, enhancing profit margins.
- Successful Launches: orchestrated successful launches across diagnostics and medical devices, achieving significant revenue growth and expanding market presence.
- Cross-Functional Collaboration: fostered collaboration among finance, operations, supply chain, and demand planning teams to optimize performance.
Community Service
- Communications Lead, Medtronic Women's Network CT Chapter, 2016-2017
- Professional Development Lead, Asians Impact in Medtronic (AIM)
Timeline
Product Management Consultant
Medtronic
05.2024 - Current
Senior IBP Program Manager - Commercial Lead
Medtronic
10.2022 - Current
Principal Product Specialist
Medtronic
01.2022 - 10.2022
Marketing Manager
Ortho Clinical Diagnostics (Quidel)
01.2021 - 01.2022
Global Product Manager
Medtronic
05.2018 - 12.2021
Rotational Sales Rep
Medtronic
10.2017 - 05.2018
Senior Product Engineer
Medtronic
10.2011 - 10.2017
Materials Engineer
Smiths Medical
03.2005 - 10.2011
MS - Organizational Leadership
Quinnipiac University
MS - Plastics Engineering
University of Massachusetts
BEng - Polymer Science and Technology
University of Mysore