Shubhranshu Goel
Taunton,MA
Summary
An analytical mind with over eight years of work experience and core competencies like communication, collaboration, innovation, teamwork, and leadership. Seven of these years encompassed and honed my acumen for data analytics, consulting, data visualization, process optimization, and peer mentoring. After building a solid foundation of technical skills and business understanding, I was promoted to a managerial role in January 2023. As a manager, I got a taste of account management, team mentoring, and project management.
Overview
10
10
years of professional experience
Work History
Associate Manager
KMK Consulting Inc.
01.2023 - Current
- Promoted from head of marketing analytics to account manager for the company's largest account, leading a team of 7 to fulfill the client's Sales Operations and Marketing Analytics requirements.
- Established strong relationships with key stakeholders, fostering collaboration and mutual support. Paved the way for increased collaboration among the client's IT, Sales Operations, and Analytics divisions by orchestrating discussions on vital short-term business objectives and the requisite process enhancements.
- Spearheaded the development of a new territory-level forecasting model and a complementary goal-setting methodology to address quarter-over-quarter volatility in territory performance.
- Successfully delivered an upgraded iteration of the Business Intelligence Tool, with augmented data visuals and empowering the sales force with heightened data-driven insights.
- Oversaw quarterly national sales forecasting and territory-level goal-setting projects. Ensured a fair and equitable goal-setting methodology rewarding high-growth territories while accommodating adjustments for major market events.
- Identified pivotal group practice accounts from affiliations data, facilitating targeted account-level messaging and enhancing access to high-value physicians.
- Improved client satisfaction by consistently delivering high-quality work on schedule.
- Mentored junior team members, focusing on fostering technical proficiency, honing business acumen, and refining client interaction skills.
Senior Associate
KMK Consulting Inc.
08.2020 - 12.2022
- Headed the marketing analytics division for the company's flagship client account within the commercial analytics team.
- Provided analytical solutions encompassing competitor analyses, market position analyses, Physician value and productivity, and product performance analyses.
- Designed a Suggestions initiative to highlight valuable physicians supplementary to the call plan for salesforce visits based on metrics like call recency, volume growth and decline, and new writers for targeting potential.
- Executed the quarterly call plan for the client's U.S. salesforce, prioritizing high-value physician segments for 7 quarters.
- Strategically crafted a pivotal sales force restructuring initiative for the client, optimizing salesforce workload allocation and placement. This strategic overhaul aimed at optimally preserving physician-representative relationships, achieving balanced territory sizes, and retaining high-value targets.
- Conceptualized and developed Tableau dashboards and presentations, enabling the visualization of critical insights and KPIs.
- Streamlined operational efficiency by identifying areas for improvement and proposing actionable solutions.
Data Analytics Associate
First Help Financial
02.2019 - 08.2020
- Collaborated seamlessly across operations and technology teams, leveraging analytical insights and statistical methodologies to translate intricate operational challenges into data-driven solutions within the auto-loans sector.
- Integrated account, collections, and payment data sourced from MS SQL Server and Oracle databases, combined using Python to architect a performance metric aimed at assessing collectors' effectiveness and incentivizing performance improvements. Enhanced collectors' satisfaction by an impressive 65%.
- Deployed sentiment analysis leveraging machine learning models on customer service call notes to effectively categorize account activity for prediction of charge-off risk.
Advanced Analytics Intern
IQVIA
05.2018 - 12.2018
- Navigated the intricacies inherent in Medical Claims, Physician, and Payer data domains, strategically addressing pivotal inquiries related to sales strategy, competitor analysis, and targeted physician profiling.
- Spearheaded data extraction and mining operations, processing datasets with over 2B records using SQL Server.
- Optimized SQL queries, streamlining data retrieval processes and realizing efficiency gains of up to 20%.
Associate Consultant
IQVIA
07.2014 - 06.2017
- Promoted from Junior Consultant in Sept 2016.
- Recognized as the Subject matter expert (SME) and the go-to authority on Patient data analyses. Trained individuals at various career levels, demonstrating expertise in technical domains and business contexts.
- Earned the trust of clients, empowering me to challenge existing methodologies and introduce more robust frameworks where necessary, thereby elevating project outcomes.
- Provided thought leadership in innovative process improvements and KAIZEN undertakings, improved productivity by 23%, and generated annual savings of $75,000.
Education
Doctor of Philosophy - Information Technology
University of The Cumberlands
12.2025
Master of Science - Business Analytics
University of Texas At Dallas
Richardson, TX12.2018
Bachelor of Technology - Biotechnology
Indian Institute of Technology (IIT) Madras, India
05.2014
Skills
- SAS, SQL, Python, R, Tableau
- Project Management
- Process Improvement
- Consulting
- Team Leadership
- Cross-functional Collaboration
- Data Analysis
Timeline
Associate Manager
KMK Consulting Inc.
01.2023 - Current
Senior Associate
KMK Consulting Inc.
08.2020 - 12.2022
Data Analytics Associate
First Help Financial
02.2019 - 08.2020
Advanced Analytics Intern
IQVIA
05.2018 - 12.2018
Associate Consultant
IQVIA
07.2014 - 06.2017
Doctor of Philosophy - Information Technology
University of The Cumberlands
Master of Science - Business Analytics
University of Texas At Dallas
Bachelor of Technology - Biotechnology
Indian Institute of Technology (IIT) Madras, India
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