SHUREE DANYELL
Inglewood
Summary
Award-winning creative executive and cultural strategist transforming how cities, institutions, and brands engage diverse communities. Co-founded Culture Cart (licensed entertainment transportation platform serving LA28 epicenter). Appointed to Inglewood General Plan Advisory Committee by Bernard McCrumby · Development Services Department Director City of InglewoodProven ROI: 324% audience growth, Telly & Addy Awards, public art leadership, 4,000+ fan movements.
Overview
14
14
years of professional experience
5
5
Certifications
Work History
Co-Founder & President
Culture Cart
Inglewood
01.2024 - Current
- Co-founded entertainment transportation platform addressing first/last-mile challenges for SoFi Stadium, Intuit Dome, and Kia Forum.
- Recruited and led operations team to transport over 4,000 fans and manage approximately 1,000 vehicles in 12 weeks.
- Established partnerships with Inglewood lot owners and SpotHero to enhance parking assets and increase digital sales.
- Conducted market research to identify trends and customer preferences in transportation sector.
- Developed operational strategies to optimize park-and-ride services for large-scale events.
- Implemented technology solutions to enhance booking and payment processes.
- Collaborated with city officials to ensure compliance with urban mobility goals and regulations.
CEO & Executive Creative Director
4K More Creative
01.2016 - Current
- Achieved Telly and Addy Awards for 'Picturing Motherhood Now' campaign, boosting engagement among Black and Hispanic audiences.
- Secured $5M SAMHSA grant for Minneapolis Northside Oral History Project, documenting 90 oral histories spanning four decades.
- Directed LA Opera Signature Recital as part of On Demand Concert Series.
- Founded 4K More Creative consultancy, providing integrated brand strategy and experiential design solutions.
- Led creative design for two production studios, coordinating contractors and developers effectively.
- Managed diverse teams of over 100 creatives to produce content for Walmart, LA Opera, and MLB All-Star Game.
- Orchestrated high-profile events and campaigns that increased brand recognition and attracted new clientele.
Recording Artist
BEC Records | Capitol | ShureeMusic
01.2012 - Current
- Landed 3 radio singles on Air1 (3M+ listeners); secured Capitol songwriting deal with American Idol and film placements.
- Performed 100+ national events; led all creative direction for marketing, videos, and events.
Creative Director
Urban Youth Workers Institute
01.2018 - 01.2021
- Achieved 324% audience growth (12,000 to 50,904 followers) in 28 months through content strategy and digital transformation.
Education
Certificate - Diversity & Inclusion
Cornell University
09-2022
B.S. - Music & Business
Nyack College
New York, NY09-2001
Skills
- Urban Planning & Civic Leadership
- Cultural Strategy & Public Art
- Production Facility Design
- Mobility Operations
- Experiential Production
- Community Engagement
- Event coordination
- Project management
- Content development
- Creative direction
- Team leadership
- Relationship building
- Innovation thinking
- Entrepreneurial leadership
- Innovation and vision
- Contract negotiation
- Brand Strategy
- Video/Audio Production
- Project Management ($5M-$132M)
- Workforce Development
- Digital marketing
- Content strategy
- Social media management
- Creative problem solving
- Conversion rate optimization
- Digital advertising
- Adobe creative suite
- Campaign management
- Paid advertising
- Digital storytelling
- Target audience analysis
Notable Accomplishments
- General Plan Advisory Committee (City of Inglewood)
- Business Connect Member (FIFA 2026 & LA28)
- Preferred Vendor (City of Inglewood)
- Telly & Addy Award Winner
- 324% Audience Growth (UYWI)
- 4,000+ Fan Movements in 12 Weeks (Culture Cart)
- $5M Grant Management (Minneapolis)
- MLB National Promotion
Civic Leadership And Advisory Roles
- General Plan Advisory Committee Member, City of Inglewood, 01/01/25, Present, Appointed by Bernard McCrumby · Development Services Department Director City of Inglewood
- Board Member, Long Beach Community Design Center, 01/01/22, 12/31/24
- Partner, Downtown Long Beach Design District, Current
Executive Profile
Award-winning creative executive and cultural strategist transforming how cities, institutions, and brands engage diverse communities. Co-founded Culture Cart (licensed entertainment transportation platform serving LA28 epicenter). Appointed to Inglewood General Plan Advisory Committee by Bernard McCrumby · Development Services Department Director City of Inglewood. Proven ROI: 324% audience growth, Telly & Addy Awards, 4,000+ fan movements., Business Connect Member (LA Sports & Entertainment Commission), Preferred Vendor (City of Inglewood), Licensed, Permitted & Insured Operator, NMSDC MBE Certified, LA County Certified Vendor, Inglewood Certified Vendor.
Certification
Business & Supplier Certifications:
NMSDC Certified - National Minority Supplier Development Council (LA County & National)
Blue Wave Accelerator Certification - Meets National & International policy standards required by major corporations and government organizations
Business Connect Member - LA Sports & Entertainment Commission (Vetted vendor for FIFA 2026 & LA28)
Operational Credentials:
Preferred Vendor - City of Inglewood
Licensed, Permitted & Insured Operator - For Culture Cart mobility operations
NMSDC Certified - National Minority Supplier Development Council (LA County & National)
Blue Wave Accelerator Certification - Meets National & International policy standards required by major corporations and government organizations
Business Connect Member - LA Sports & Entertainment Commission (Vetted vendor for FIFA 2026 & LA28)
Operational Credentials:
Preferred Vendor - City of Inglewood
Licensed, Permitted & Insured Operator - For Culture Cart mobility operations
Timeline
Co-Founder & President
Culture Cart
01.2024 - Current
Creative Director
Urban Youth Workers Institute
01.2018 - 01.2021
CEO & Executive Creative Director
4K More Creative
01.2016 - Current
Recording Artist
BEC Records | Capitol | ShureeMusic
01.2012 - Current
Certificate - Diversity & Inclusion
Cornell University
B.S. - Music & Business
Nyack College