Victoria Gunn
Lake Forest,IL
Summary
Senior media leader with extensive experience driving AV strategy and managing substantial media budgets. Successful in leading high-performing teams to deliver impactful cross-platform campaigns for globally recognized brands. Currently Co-Founder & President of a startup fashion brand, in addition to teaching Art courses across the community.
Overview
15
15
years of professional experience
Work History
Co-Founder & President
UNROOTD CHAPTRS
Chicago, USA
05.2025 - Current
- Co-founded a luxury fashion brand rooted in storytelling, sustainability, and premium craftsmanship
- Define and lead creative direction, brand strategy, and all project workflows.
- Established relationships with key customers, vendors, and partners.
- Developed strategic partnerships to increase community engagement.
Head of AV
Wavemaker UK
Manchester, UK
01.2022 - 12.2024
- Developed and executed AV strategy across TV, VOD, streaming, and digital video & audio channels.
- Managed $100M+ annual media budgets across key client portfolios.
- Led and developed an 8-person team.
- Managed the delivery, and reporting of integrated campaigns for clients including Netflix, Jet2, and Wayfair.
- Oversaw partnerships and commercial negotiations.
- Analyzed market trends to shape departmental strategies.
- Led department initiatives to improve operational efficiency.
AV Strategy Director
Amplifi (dentsu)
Manchester, UK
01.2018 - 12.2022
- Directed AV investment strategy across major client portfolios.
- Delivered agency & client commercial goals.
- Partnered with senior stakeholders to develop data-driven media strategies to inform decisions.
AV Director / Broadcast Account Director
PHD
Manchester, UK
01.2011 - 12.2018
- Led broadcast strategy and executed end-to-end campaign delivery.
- Built and maintained strong relationships with suppliers.
- Led cross-functional teams to develop strategic marketing initiatives.
- Managed client relationships to ensure alignment with strategic goals.
- Oversaw budget planning and resource allocation.
Education
BA (Hons) - Marketing & Media
De Montfort University
UKInternational Baccalaureate -
American International School
Abu DhabiSkills
- Brand strategy
- Campaign planning
- Performance optimization
- Media negotiation
- Data analysis
- Project management
- Creative direction
- Team leadership
- Entrepreneurial leadership
- Staff management
- Operational efficiency
- Stakeholder communication
- Effective communication
- Relationship building
- Negotiation techniques
- Problem solving
Core Expertise
- AV & Video Strategy
- TV, Streaming & Digital Media
- Media Investment & Negotiation
- Cross-Channel Campaign Leadership
- Team Leadership
- Brand Storytelling
Timeline
Co-Founder & President
UNROOTD CHAPTRS
05.2025 - Current
Head of AV
Wavemaker UK
01.2022 - 12.2024
AV Strategy Director
Amplifi (dentsu)
01.2018 - 12.2022
AV Director / Broadcast Account Director
PHD
01.2011 - 12.2018
BA (Hons) - Marketing & Media
De Montfort University
International Baccalaureate -
American International School