Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shuying Xu

Evanston,IL

Summary

I am Shuying Xu, a graduate of Northwestern University with an MS in Communication. With a strong foundation in digital marketing, I excel in utilizing tools like Brandwatch for social media analysis. As a proficient communicator, I am poised to produce and deliver impactful content for IFPRI's global mission.I look forward to collaborating closely with IFPRI‘s team to advance IFPRI's digital communication strategy.

Overview

2
2
years of professional experience

Work History

Project assistant

WholeFoods Brandwatch Project
09.2022 - 12.2022
  • Identified critical business issue in WholeFoods brand recognition through collecting and analyzing customer opinion and business data in Brandwatch
  • Conducted SWOT analysis of WholeFoods and its competitors to position the company in the retail market for future strategies changes
  • Provided marketing campaign recommendations focusing on health, family and sustainability on various social media and nonprofit foundation platforms

Public Relations Assistant

Purdue University Chinese Students And Scholars Association
08.2021 - 08.2022
  • Managed culture exchange events such as global fest, homecoming week and lunar new year celebration on campus and local communities, achieving 1000+ participants
  • Promoted Chinese culture engagement through ice-breaking activities including Taste of China food share & enjoy with students and community residents
  • Collaborated with culture clubs in other universities and co-created community and campus posts on social media to provide guidance to new international students
  • Organized fund-rasing campaigns on social media platforms and successfully raised $2000+ from restaurants, airlines and telecom carriers to support student activities

Project Assistant Intern

Western Securities Co.Ltd
06.2021 - 08.2021
  • The China-based securities company operates in securities brokerage, investment banking, asset management as well as proprietary trading
  • Engaged in an IPO project on Shanghai Exchange for an auto manufacturing company through analyzing three-year financial statements and equity structure
  • Led detailed interview process with client’s 40+ accountants, controller and auditors to obtain additional information on subsidiaries and audit reports
  • Conducted industry research on product and competitor analysis and reported to the CFO office
  • Assisted in drafting and reviewing IPO prospectus, preparing standard legal documents in accordance with securities regulations and communicating with attorney for potential issues

Membership Coordinator

UNESCO
07.2020 - 08.2020
  • Developed and executed a social media strategy to maximize the competition's outreach.
  • Translated English promotional materials to Chinese, enhancing them with relevant background details.
  • Designed and shared digital content with partners and NGOs, increasing competition visibility.
  • Managed campaigns on WeChat, Weibo, and Douyin to boost public awareness.
  • Organized and led virtual meetings with local and international teams.
  • Assessed competition entries and helped draft the final report.
  • Trained volunteers on effective social media engagement techniques.

Education

Master of Science - Digital Communication

Northwestern University
Evanston, IL
08.2023

Bachelor of Arts - Mass Communication

Purdue University
West Lafayette, IN
08.2022

Skills

  • Digital and Social Media Proficiency:
    Expertise in managing and posting content across major social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube
    Familiarity with emerging social platforms and keen interest in staying updated with new digital trends
  • Proficiency in using social media analytics tools to collect, analyze, and interpret social media metrics
  • Certification from Brandwatch

Languages

Chinese (Mandarin)
Native or Bilingual
English
Full Professional
French
Limited Working

Timeline

Project assistant

WholeFoods Brandwatch Project
09.2022 - 12.2022

Public Relations Assistant

Purdue University Chinese Students And Scholars Association
08.2021 - 08.2022

Project Assistant Intern

Western Securities Co.Ltd
06.2021 - 08.2021

Membership Coordinator

UNESCO
07.2020 - 08.2020

Master of Science - Digital Communication

Northwestern University

Bachelor of Arts - Mass Communication

Purdue University

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Shuying Xu