Shwetal Covert
Murphy,Texas
Summary
Boasting over two decades of leadership in the tech industry, adept at spearheading strategic product launches that significantly elevate revenue and market prominence. Renowned for integrating AI/ML technologies to redefine user experiences and operational efficiencies, while advancing product scalability and competitive positioning through innovative strategies and cross-functional team leadership. Committed to leveraging extensive expertise in product management to drive future innovations and market leadership.
Overview
26
26
years of professional experience
Work History
Sr Director Product Management
NowSecure
05.2023 - Current
- Piloted a new product launch, generating $9M in revenue
- Unified diverse NowSecure offerings into a single, cohesive platform
- Influenced acquisitions and partnerships, diversifying revenue streams
- Revamped SaaS product pricing, aligning market demands with business objectives for growth
- Pioneered a new UX design overhaul, doubling product uptake through enhanced user engagement
- Guided agile transformations, fostering team collaboration and increasing operational transparency
- Optimized team efficiency by implementing strategic project management tools
- Introduced advanced analytics for product performance, increasing market competitiveness
- Enhanced team skills with targeted training, improving product delivery timelines
- Conducted comprehensive market analysis to guide future product developments.
Director Product Management
Invicti Security
10.2021 - 04.2023
- Directed product management, focusing on the development of next-gen platforms through product line integration and growth strategies
- Crafted product and market strategies for core DAST product components, ensuring competitive positioning
- Established pricing and packaging for new product line, including DAST, SCA & ISAT
- Led the rebranding and product launch for the new platform, enhancing market presence
- Pioneered a unified platform strategy, enhancing product scalability and customer satisfaction
- Initiated a data-driven framework that significantly informed business strategy
- Facilitated cross-functional teams to enhance product design and user engagement
- Conducted extensive market analysis to guide the strategic direction of new product development
- Orchestrated the strategic pivot to a unified product suite, boosting customer retention
- Drove product integration, achieving seamless user experience across platforms.
Database Analyst Intern
Prerna Electronics
01.1999 - 12.2021
- Completed data mining and electronic documentation reviews.
- Built databases and table structures for web applications.
- Managed database security, development and access of input systems.
- Identified and recommended new ways to save money by streamlining business practices.
Sr Manager Product Management
McAfee
06.2019 - 10.2021
- Led product management team with focus on data strategy and mobile product roadmap
- Integrated multiple legacy databases into a single data-lake
- Implemented robust mobile marketing digital platform to enhance growth and monetization
- Managed key partners contributing to 15% of company revenue
- Spearheaded the integration of legacy databases into a unified data-lake to enhance decision-making
- Developed a mobile marketing platform that set industry standards for growth and monetization
- Conducted training sessions that promoted a data-driven culture, enhancing organizational decision-making
- Led the design and implementation of comprehensive dashboards for executive and operational insights
- Optimized data-flow processes, boosting efficiency by 20%
- Enhanced partner relations, increasing revenue contributions by 15%.
Director Healthcare Division
Argo
08.2016 - 01.2019
- Directed healthcare business unit with a $60m P&L
- Managed a diverse team of 30 business and technical professionals
- Spearheaded strategic and operational initiatives for Argo's Healthcare Division
- Elevated Argo's market share by leading product innovations in healthcare
- Pioneered strategic healthcare initiatives that anticipated industry trends
- Enhanced operational efficiency by refining healthcare product features
- Analyzed market data to direct $60m P&L, optimizing financial outcomes
- Revamped operational protocols to boost efficiency in healthcare product delivery
- Exceeded annual targets by strategically overhauling healthcare division operations.
Sr Manager Product Innovation and Strategy
Parkland Center for Clinical Innovation
06.2015 - 08.2016
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Evaluated hiring, firing, and promotions requests.
- Ordered new equipment and inventory and scheduled repairs for damaged equipment.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Consolidated vendors and renegotiated contracts to optimize costs.
- Implemented and developed operational standards, policies and procedures.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
Product Manager III
ZeOmega INC
12.2011 - 05.2015
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Prioritized roadmap in order to achieve product goals and metrics.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Maintained positive vendor relations to build strong partnerships.
- Managed product demonstrations and testimonials for performance evaluation.
- Analyzed metrics to measure product performance.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
Sr Business Analyst
Blue Cross Blue Shield of Texas
01.2011 - 12.2011
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Created dashboards to monitor and track key performance indicators.
- Designed and developed data pipelines to acquire, clean and process data.
Sr Business System Analyst
Active Health Management
01.2009 - 12.2010
- Provided and supported implementation of business solutions by identifying business needs and carrying out necessary practices and processes.
- Elicited and clearly documented business and system requirements.
- Analyzed proposed and extant systems for technological limitations and conformation with current technology needs.
- Monitored project progress by tracking activities and publishing progress reports.
Business Analyst II
Chase Bank
05.2008 - 12.2009
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Provided technical support for troubleshooting analytics and reporting issues.
- Identified patterns and trends in large data sets and provided actionable insights.
- Updated and developed scripts and queries to extract and analyze data from multiple sources.
Application Support Analyst
Lexis Nexis
02.2007 - 04.2008
- Performed software application and disaster recovery testing to guarantee business readiness following fail-overs.
- Collaborated with developers, analysts and project managers to expedite incident resolutions.
- Conducted and supported implementation delivery with client and internal departments.
- Participated in on-site requirements gathering sessions.
QA Test Analyst
CRM Technologies
01.2002 - 12.2006
- Developed and maintained quality assurance procedure documentation.
- Provided regular updates to team leadership on quality metrics by communicating consistency problems or production deficiencies.
- Analyzed quality and performance data to support operational decision-making.
- Created and revised procedures, checklists and job aids to reduce errors.
Database Analyst
Prerna Electronics
01.1999 - 12.2001
- Troubleshot complex issues with databases, resolving problems quickly and effectively to minimize disruptions to end-users'' work.
- Managed database security, development and access of input systems.
- Completed data mining and electronic documentation reviews.
- Proactively engaged in ongoing professional development to maintain expertise in current database management systems and practices.
Education
Master Of Computer Applications - Computer Science And Programming
Master Of Business Administration - Business Administration And Management
BE in Information Technology - Computer Science
Skills
- Product Lifecycle Management
- Data Platform - AI/ML Product Launches
- Cross-functional Leadership
- C Suit/ Board alignment
- Platformization - Unifying Point Solutions
- Strategic Growth
- Problem Solving/ Critical and Innovative Thinking
- Communication/ Interpersonal Skills
- R&D Agile transformation
Certification
- AIPMM - Product Management
- Pragmatic Marketing - Product Management
- Product School : AI Product Management - Product School and Driving growth Scaling products.
- Scrum - Scrum Product Owner
- Kellogs School of Business: Build and Manage Successful Products and Jobs to be done Framework
Affiliations
- Mosaic Family Services - Human trafficking and Refuge Domestic Viloence Centen.
- Future Farmers of America
- Gardening Club of North Texas