SHWETHA RAO

Key Responsibilities:

Account Management and Sales,Market Strategy:

· Spearheaded pricing and promotional strategies, preparing bi-weekly and monthly sales reports to track performance and market activity.

· Developed competitive pricing models and promotional plans for Key Account Executives, driving incremental floor spots and market share growth.

· Analyzed market trends, competitor activities, and sales data to close sales gaps and achieve revenue targets.

Product Management & Development:

· Led the Audio category roadmap, ensuring optimal product selection for dealers and distributors across West Africa.

· Coordinated with factories and HQ to support product launches and marketing communications.

· Managed supply chain logistics, tracking production and shipping schedules for seamless market availability.

· Account Management for Audio Category across West Africa.

(Accounts - Dinesh Trading, Fouani Group, Melcom Industries, Compughana etc)

Marketing & Branding Initiatives:

· Conceptualized and executed video advertisements, radio jingles, and TV sponsorships, working with agencies, influencers, and marketing teams.

· Led successful marketing campaigns for Black Friday, Christmas, and New Year promotions, boosting sales and brand engagement.

· Represented LG Audio category at major industry events (e.g., Ghana DJ Awards, media conferences, and Africa’s biggest events), enhancing brand visibility.

Market Intelligence & Competitor Analysis:

· Conducted store visits and SWOT analysis to track LG’s market share and positioning.

· Collaborated with distributors to optimize flooring & display management across West & Central Africa (Ghana, Ivory Coast, Senegal, Cameroon, Nigeria, Angola), increasing product visibility.

Dealer & Channel Expansion:

· Expanded LG’s audio business into new dealer stores, hypermarkets, and traditional markets, ensuring strategic market penetration.

· Led dealer training seminars across multiple regions, educating dealers on new product launches and LG’s technology.

Sales & Inventory Management (PSI Analysis):

· Monitored purchase, sales, and inventory (PSI) data, setting monthly sales targets to optimize stock movement.

· Build and maintain strong relationships with dealers, distributors, and key account executives to enhance sales effectiveness.

Key Achievements:

✅ Successfully led promotional pricing strategies, increasing sales volume across key product categories.

✅ Designed and executed influencer marketing campaigns for LG Soundbars, amplifying brand reach.

✅ Organized and conducted dealer seminars across Africa to deliver product knowledge and drive sales.

Key Responsibilities & Achievements:

New Product Introduction (NPI) & Supplier Onboarding

· Led global NPI planning and supplier onboarding, launching new products based on market demand. Negotiated pricing, MOQ reductions, and return policies to optimize costs.

· Conducted “Brand Hunt” initiatives, onboarding new suppliers and integrating their product ranges into the company’s portfolio.

· Ensured timely and high-quality data collection for new product creation, ensuring readiness before launch.

Account & Supplier Management (18+ Tier 1 Stakeholders)

· Managed 18+ Tier 1 suppliers, conducted High Runner analysis, and leveraged tools like QlikView & Power BI for performance tracking. Maintained strong supplier relationships through regular business reviews.

· Served as the primary point of contact for product-related queries, ensuring smooth stakeholder communication and backlog management.

Inventory & Strategic Stock Management

· Monitored inventory levels throughout the product lifecycle, managing NPI performance, EOL planning, SKU flagging, and non-stocked range adjustments.

· Conducted competitor analysis using tools like BOM, Find chips, and Octa parts to assess stock risk and optimize product availability.

E-Commerce Growth & Optimization

· Collaborated with cross-functional teams to ensure accurate product data setup on the website using Salesforce and FMS tickets.

· Increased online penetration by 5.6% YoY, addressed pricing discrepancies, optimized product visibility, and enhanced stock distribution across regions.

· Led Slow-Moving Obsolete Parts (SLOB) reduction initiatives, achieving a 1% reduction in provision targets through web analytics and demand tracking.

Marketing & Content Strategy

· Developed promotional content, executed campaigns, and improved SEO & PPC strategies to drive online engagement and sales.

· Developed Series Landing Pages, Product Overview Pages, and Storefronts to improve supplier range display and online engagement.

Customer Experience & Service Excellence

· Implemented world-class customer service standards, ensuring seamless product support and superior client satisfaction.

Key Responsibilities & Achievements:

· Handle Complex Order Management Technicalities.

· Taking care of Order Management, Order Alterations, Changes and Returns.

· Key Account Management and SPOC handling.

· Inbound Call Handling of VIP Clients (HDFC, CBEC, Philips, KRCL, Reliance).

· Complaint Registration and Case Generation.

· Schedule engineer visits for complete North, South, East and West of India.

· Work with Service managers, RTS and regional heads closely to resolve

customer complaints.

· Worked with Global HR Team and conducted presentations on topics such as Personality Development, Behavioral Analysis.

• Managed order processing, quotations, and backlog handling for U.S.-based clients
• Coordinated with logistics and product engineering teams to ensure seamless order fulfillment