Siena Guglielmi
Summary
Retail merchandising professional with 3+ years of experience driving category growth, leading product launches, and managing cross-functional retail initiatives within domestic and global lifestyle brands. Passionate about consumer trends, brand storytelling, and creating meaningful customer experiences through product and brand strategy.
Overview
3
3
years of professional experience
Work History
Associate Buyer
Pottery Barn Global
12.2025 - Current
- Ownership of the Textiles division, leading seasonal assortment strategy, executing promotions, managing pricing and analyzing category performance to drive informed decision-making.
- Lead Made-to-Order upholstery business for international company-owned markets, successfully launched MTO in UK with an assortment of 2,000+ SKUs, enhancing market presence.
- Manage retail communication across all Williams-Sonoma, Inc. global brands, ensuring alignment on promotional activity, assortment updates, and key business initiatives.
- Manage cross-functional execution across merchandising, planning, sourcing, and e-commerce teams to support product launches and business initiatives.
Assistant Buyer
Pottery Barn Kids Global
08.2024 - 12.2025
- Drove seasonal assortment planning within the Decorative Accessories category by analyzing sales performance, market trends, and customer demand across international markets.
- Partnered cross-functionally to support the launch of Pottery Barn Teen in Australia.
- Identified and onboarded a UK toy vendor to support compliance with regional toy regulations and improve assortment opportunities within the category.
- Planned and executed a regional retail activation in partnership with a local vendor, collaborating with the Westfield UK marketing team and internal influencer marketing teams to support event promotion, influencer gifting, and content creation opportunities.
- Managed pricing strategy decisions for the Decorative Accessories business to support category growth and market expansion.
Assistant Buyer
Pottery Barn
San Francisco, California
12.2023 - 08.2024
- Managed SKU creation and product setup for the lighting category.
- Partnered with cross-functional teams to support go-to-market execution for new product introductions
- Contributed to a multi-year category remediation roadmap by analyzing performance and opportunities within the lighting category.
Merchandise Coordinator
Pottery Barn
San Francisco, California
03.2023 - 12.2023
- Analyzed competitive market data to identify trends, pricing strategies, and assortment opportunities in Upholstery category.
- Coordinated and managed samples for creative assets, collaborating with domestic and international vendors to ensure timely delivery.
Education
Bachelor of Science - Psychology
Santa Clara University
Santa Clara, CA06-2022
Skills
- Market trend analysis
- Assortment planning
- Strategic thinking
- Results-oriented
- Attention to detail
- Problem solving
- Effective communication
Timeline
Associate Buyer
Pottery Barn Global
12.2025 - Current
Assistant Buyer
Pottery Barn Kids Global
08.2024 - 12.2025
Assistant Buyer
Pottery Barn
12.2023 - 08.2024
Merchandise Coordinator
Pottery Barn
03.2023 - 12.2023
Bachelor of Science - Psychology
Santa Clara University