Sierra Moorman
Orlando
Summary
Creative storyteller with four years of professional experience across digital marketing, brand management, and PR/communications. Seeking a career that is rooted in connecting with people and guided by a mission to leave an impact on the world.
Overview
5
5
years of professional experience
Work History
Account Executive
Uproar by Moburst
Virtual
01.2024 - Current
- Execute daily media outreach and relationship building for clients across diverse industries
- Serve as a main point of contact for clients, managing requests and leading PR cadence calls
- Craft compelling press materials and contributed content, increasing media coverage and brand visibility for clients
- Analyze industry trends to inform quarterly campaign strategies and regular pitch ideation, driving targeted outreach efforts
- Manage and mentor junior team members to maintain quality standards and ensure deliverables are on track
Account Coordinator
Uproar by Moburst
Virtual
07.2022 - 12.2023
- Organized client agendas, action items, and monthly/quarterly reports
- Identified applicable award, speaking, and media opportunities for clients through comprehensive industry research, drafted applications
- Developed targeted press lists used in securing top tier media hits, monitored and tracked all coverage
Assistant Account Executive
Made You Feel
Virtual
03.2023 - 06.2023
- Developed pitches, executed proactive and reactive outreach to targeted press
- Maintained relationships with key reporters, managed all media sample requests
- Curated and maintained large-scale press lists and master lists, monitored for and tracked all coverage
- Conducted research for applicable speaking/award opportunities and pitching angles, drafted applications
PR & Communications Intern
Quarter Horse Public Relations
Hybrid
01.2022 - 07.2022
- Completed comprehensive industry, competitor, and client coverage research to aid in strategic planning and positioning
- Drafted press releases, blogs, and contributed content
- Identified opportunities for applicable events and award submissions, drafted applications
- Prepared client call agendas and corresponding action items
- Led company website redesign and set-up of email marketing automation
Brand Marketing Coordinator
Brand Curators
Virtual
02.2021 - 12.2021
- Produced compelling written content including bylines and blogs
- Created digital products and social media posts for lead capture
- Lead design and execution of website and email marketing projects
Education
Bachelor of Science - Marketing, Finance
Seton Hall University
South Orange, NJ05.2022
Skills
- Copywriting/editing/proofing
- Media monitoring/press list development
- Strategic planning
- Content curation
- Research and reporting
- Written/verbal communication
- Digital marketing
- Account coordination
- Project management
Timeline
Account Executive
Uproar by Moburst
01.2024 - Current
Assistant Account Executive
Made You Feel
03.2023 - 06.2023
Account Coordinator
Uproar by Moburst
07.2022 - 12.2023
PR & Communications Intern
Quarter Horse Public Relations
01.2022 - 07.2022
Brand Marketing Coordinator
Brand Curators
02.2021 - 12.2021
Bachelor of Science - Marketing, Finance
Seton Hall University