Michael Heusner
Media Professional
New York,New York
Summary
Media Professional I am currently an account executive specializing in content creation across different verticals, including cannabis, adtech, insurance, and general finance. My specialty is Property & Casualty Insurance.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Account Executive
The Bliss Group
New York, New York
01.2022 - Current
- Created blog, social, and byline content for clients including across the financial and professional services industries
- Built lasting and impactful relationships with reporters across several industries
- Strategized and advised clients on relevant media strategies
- Media trained executives for interactions with reporters at top-tier media publications.
Account Executive
KCSA Strategic Communications
New York, New York
02.2021 - 01.2022
- Created content for clients including bylines, business plans, and winning award submissions
- Successfully pitched client stories and earned media in outlets such as Business Insider, Forbes, Bloomberg, and more
- Built lasting and impactful relationships with reporters across several industries
- Performed extensive administrative duties including monthly reports, 90-day plans, media tracking, creating coverage books, and other duties.
Account executive
Mark Allen Co
02.2021 - 01.2022
- Crafted successful pitches for clients targeted at media journalists
- Organized meetings between clients and journalists
- Media outreach and research into organizations/individuals.
Senior Correspondent
07.2020 - 02.2021
- Marcom Weekly
- Assisted in the launch of a new venture focused on diversity in the advertising/marketing space
- Conducted interviews with various high-profile individuals in the advertising space.
Senior Reporter
Haymarket Media
09.2019 - 04.2020
- Campaign US
- Chased leads and broke major stories in the advertising world
- Interviewed business leaders and C-suite executives to create well-read features
- Provided comprehensive coverage for conferences and events around the country
- Utilized SEO as part of the content creation process to maximize website traffic.
Reporter
Euromoney
04.2016 - 09.2019
- Reactions Magazine
- Wrote numerous print and online articles aimed at C-suite level executives, all while starting with limited initial knowledge of the source material
- Edited the work of two other reporters on my team
- Provided full media coverage for conferences in the U.S
- And Europe
- Trained two junior reporters who have taken on similar roles.
Education
B.A. - Journalism
Brooklyn College
01.2012 - 01.2015
Skills
Strong communication and writing skillsResearch skills, proficient with Cision, Meltwater, and other research databasesSuperb editing and proofing skillsGoogle Analytics for Beginners certification
Timeline
Account Executive
The Bliss Group
01.2022 - Current
Account Executive
KCSA Strategic Communications
02.2021 - 01.2022
Account executive
Mark Allen Co
02.2021 - 01.2022
Senior Correspondent
07.2020 - 02.2021
Senior Reporter
Haymarket Media
09.2019 - 04.2020
Reporter
Euromoney
04.2016 - 09.2019
B.A. - Journalism
Brooklyn College
01.2012 - 01.2015