Michael Heusner
Media Professional
New York,New York
Summary
Media Professional I am currently an account executive specializing in content creation across different verticals, including cannabis, adtech, insurance, and general finance. My specialty is Property & Casualty Insurance.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Account Executive
The Bliss Group
New York, New York
01.2022 - Current
- Created blog, social, and byline content for clients including across the financial and professional services industries
- Built lasting and impactful relationships with reporters across several industries
- Strategized and advised clients on relevant media strategies
- Media trained executives for interactions with reporters at top-tier media publications.
Account Executive
KCSA Strategic Communications
New York, New York
02.2021 - 01.2022
- Created content for clients including bylines, business plans, and winning award submissions
- Successfully pitched client stories and earned media in outlets such as Business Insider, Forbes, Bloomberg, and more
- Built lasting and impactful relationships with reporters across several industries
- Performed extensive administrative duties including monthly reports, 90-day plans, media tracking, creating coverage books, and other duties.
Account executive
Mark Allen Co
02.2021 - 01.2022
- Crafted successful pitches for clients targeted at media journalists
- Organized meetings between clients and journalists
- Media outreach and research into organizations/individuals.
Senior Correspondent
07.2020 - 02.2021
- Marcom Weekly
- Assisted in the launch of a new venture focused on diversity in the advertising/marketing space
- Conducted interviews with various high-profile individuals in the advertising space.
Senior Reporter
Haymarket Media
09.2019 - 04.2020
- Campaign US
- Chased leads and broke major stories in the advertising world
- Interviewed business leaders and C-suite executives to create well-read features
- Provided comprehensive coverage for conferences and events around the country
- Utilized SEO as part of the content creation process to maximize website traffic.
Reporter
Euromoney
04.2016 - 09.2019
- Reactions Magazine
- Wrote numerous print and online articles aimed at C-suite level executives, all while starting with limited initial knowledge of the source material
- Edited the work of two other reporters on my team
- Provided full media coverage for conferences in the U.S
- And Europe
- Trained two junior reporters who have taken on similar roles.
Education
B.A. - Journalism
Brooklyn College
01.2012 - 01.2015
Skills
Strong communication and writing skillsundefined
Timeline
Account Executive
The Bliss Group
01.2022 - Current
Account Executive
KCSA Strategic Communications
02.2021 - 01.2022
Account executive
Mark Allen Co
02.2021 - 01.2022
Senior Correspondent
07.2020 - 02.2021
Senior Reporter
Haymarket Media
09.2019 - 04.2020
Reporter
Euromoney
04.2016 - 09.2019
B.A. - Journalism
Brooklyn College
01.2012 - 01.2015
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