Génesis Palacios
Tampa,FL
Summary
Marketing Account Executive with over 10 years of experience in developing and executing successful marketing strategies for various industries across North America, Latin America, and Brazil. Skilled in building and maintaining strong customer relationships, managing digital ad accounts, and providing high-end service to VIP clients. Seeking a role as an Account Executive/Manager in a marketing agency or as a Brand Manager.
Overview
14
14
years of professional experience
Work History
Account Executive
Drive Social Media
Tampa, FL
01.2022 - Current
- Manage digital ad accounts for 50 partners, driving ROI and preserving customer experience
- Lead client meetings, tactfully overcoming objections and maintaining trust and respect with partners
- Manage a team of specialists in creating and monitoring bespoke digital strategies.
Account Manager
DYNASTY LUXURY RENTALS
Miami, FL
01.2016 - Current
- Provide personalized attention to high-profile VIP clients, offering a concierge service for vehicles, villas, limo services, and yachts
- Report directly to top management for plans management, strategies, and marketing initiatives to improve sales
- Handle customer service to ensure satisfactory customer experience.
Account Manager
ANALITICOM
Caracas, VE
01.2012 - 01.2015
- Opened the Sales department, created sales tools and proposals, and handled billing processes
- Sold advertising spaces in the digital media managed by the agency, managing relationships with other agencies for shared clients
- Acted as the bridge between clients and the agency to create successful campaigns and build a client portfolio.
Public Relations Manager
CITY MAGAZINE
Caracas, VE
01.2010 - 01.2012
- Sold advertising spaces in the magazine, attended client events, and managed the luxury and tourism market in Venezuela, the US, and Latin America
- Conducted market research to identify potential clients and developed campaigns to target them
- Represented the magazine at events and ensured coverage in the magazine.
Account Executive
PROMOACTIVA C.A
Caracas, VE
01.2009 - 01.2010
- Sold booths, commercial and advertising spaces in international automotive fairs and specialized automobile magazines
- Sold sponsorship packages for local and regional clients, and provided direct attention to the public and exhibitors at events.
Education
Bachelor of Social Communications - Marketing and Advertising
UNIVERSIDAD CATOLICA ANDRES BELLO
01.2015
Skills
- Skilled in managing teams and creating bespoke digital strategies
- Strong customer service and communication skills
- Public Relations
- Experience in selling advertising spaces and managing client relationships
- Communication Skills
- Event Management
- Marketing & Advertising
- Strong writing, verbal and presentation skills
- Crisis Management
- Ability to persuade others
- Ability to lead client meetings, overcome objections, and maintain trust and respect with partners
- Strategic Planning
- Digital Marketing
- B2B
- Experience in managing digital ad accounts and developing successful marketing strategies
- Logistics
- Motivated
- Account Management
- Market Research
- Project management
- Negotiation
- Salesforce
- Spanish
- Social media management
- Search Engine Optimization (SEO)
- Knowledge of popular social media platforms, features, and functions
Languages
English
Professional
Spanish
Native/ Bilingual
Portuguese
Professional
Timeline
Account Executive
Drive Social Media
01.2022 - Current
Account Manager
DYNASTY LUXURY RENTALS
01.2016 - Current
Account Manager
ANALITICOM
01.2012 - 01.2015
Public Relations Manager
CITY MAGAZINE
01.2010 - 01.2012
Account Executive
PROMOACTIVA C.A
01.2009 - 01.2010
Bachelor of Social Communications - Marketing and Advertising
UNIVERSIDAD CATOLICA ANDRES BELLO
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