Sierra Sheppard
Aiken,SC
Summary
Experienced with strategic communication and media relations. Utilizes media outreach and content creation to elevate brand presence. Knowledge of crisis management and team collaboration to ensure consistent and effective public relations strategies.
Overview
6
6
years of professional experience
Work History
Public Relations Specialist & Event Coordinator
Rural Health Services, Inc.
07.2023 - 03.2025
- Develop and execute strategic communication plans to enhance public engagement and organizational visibility.
- Draft and edit press releases, media statements, and newsletters to effectively communicate key initiatives.
- Manage social media strategy, increasing engagement through targeted campaigns and storytelling.
- Serve as a spokesperson, handling media inquiries and conducting interviews with local news outlets.
- Foster relationships with community partners, legislators, and stakeholders to advocate for policy initiatives.
- Organize and execute large-scale public events, including National Health Center Week and Health Expo.
- Ensure all marketing and communications materials comply with HIPAA and HRSA regulations.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed service projects from start to finish by finding partners, making detailed plans, and executive projects.
Communications Intern
Longenecker & Associates
05.2022 - 07.2022
- Prepared six internal newsletters for company leadership and employees
- Conducted administrative support for senior team members
- Directed, produced, and conducted interview-based marketing content on 'life as an intern' at the company for presentation to the management team
- Assisted with design of print materials, flyers and ads by producing clear and engaging layouts
- Supported the communications team on competitor research and created a marketing video
- Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
- Assisted in the evaluation of communication tactics, identifying areas for improvement, and providing recommendations to enhance overall effectiveness.
Membership Experience Associate
Retro Fitness
01.2019 - 05.2022
- Managed customer service and customer satisfaction, plus the fulfilment of membership option packages
- Promoted new offerings to generate new business and achieve company growth goals
- Managed social media accounts to attract customers by staying up-to-date with current trends and optimizing content for algorithm engagement
Education
Bachelor of Arts - Mass Communication
Stockton University
Absecon, NJ05-2023
Skills
- Communications development
- Public relations
- Information gathering
- Creative direction
- Crisis management
- Internal communications
- Reputation management
- Partnership development
- Corporate messaging
- Media relations
- Social media expertise
- Press release writing
Timeline
Public Relations Specialist & Event Coordinator
Rural Health Services, Inc.
07.2023 - 03.2025
Communications Intern
Longenecker & Associates
05.2022 - 07.2022
Membership Experience Associate
Retro Fitness
01.2019 - 05.2022
Bachelor of Arts - Mass Communication
Stockton University
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