Sikhanyisiwe SIgola
Braselton,GA
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
CRB Workforce
Remote
10.2022 - 12.2023
- Led project planning, scheduling, and execution, ensuring projects were completed on time and within budget
- Coordinated with team members to establish and organize deliverables and deadlines using project management platforms
- Analyzed campaign performance data to refine future campaigns, focusing on metrics such as click-through rates, conversion rates, and ROI
- Managed the content calendar, ensuring timely production and distribution of marketing materials
- Prepared comprehensive marketing reports and visually appealing pitch decks by summarizing data.
Marketing Coordinator
RCI
Carmel, IN
03.2021 - 09.2022
- Led A/B testing across email and direct mail to improve member engagement
- Directed content creation, wireframing, and execution for targeted campaign landing pages
- Presented at staff meetings on marketing progress and updates
- Reviewed marketing materials for compliance with current brand guidelines
- Managed budgetary items and invoicing to keep marketing campaigns on track
- Assisted Marketing Manager in specialized campaigns focusing on audience engagement
- Strategized digital marketing campaigns for monthly offers.
Sales and Customer Service Representative
RCI
Carmel, IN
09.2018 - 02.2021
- Provided exceptional customer service to members, addressing inquiries, and effectively selling vacation products and services
- Consistently met and exceeded individual, team, and departmental sales goals, maintaining high-performance standards each month
- Assisted in training new sales representatives, contributing to reduced attrition rates and improved team performance
- Demonstrated a consistent track record of exceeding company sales goals, consistently ranking in the top 5% of sales representatives
- Undertook intraday reporting using Salesforce to make real-time adjustments and optimize sales strategies.
Education
MBA - Marketing
Iona University
New Rochelle, NY05-2015
Bachelor of Science - Sales
Purdue University
West Lafayette, IN05.2012
Skills
- Microsoft Office
- Project Management
- Pardot
- Confluence
- Smartsheet
- Jira
- Wrike
- Power BI
- Salesforce
Timeline
Marketing Coordinator
CRB Workforce
10.2022 - 12.2023
Marketing Coordinator
RCI
03.2021 - 09.2022
Sales and Customer Service Representative
RCI
09.2018 - 02.2021
MBA - Marketing
Iona University
Bachelor of Science - Sales
Purdue University
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