Simran Canterberry
Wilmington,NC
Overview
9
9
years of professional experience
Work History
Owner & E-Commerce Lead
Blue Ridge Boutique
Surf City, NC
08.2017 - Current
- Built women’s retail business from startup into established storefront and nationwide e-commerce brand.
- Led e-commerce social media, live selling promotions, and customer engagement across Shopify, CommentSold, and TikTok Shop.
- Planned product launches, seasonal campaigns, events, and partnerships to support in-store and online sales.
- Developed marketing plans to promote seasonal collections.
- Curated merchandise displays to improve customer experience and drive sales.
- Applied visual merchandising standards to strengthen sales appeal and attract customers.
- Managed buying, vendor relationships, inventory, payroll, staffing, training, and daily operations.
- Trained and supervised staff on customer service excellence.
Independent Marketing Consultant
Yarid’s Shoes
Remote, West Virginia
01.2020 - Current
- Provided ongoing marketing strategy and brand support for multi-location footwear retailer.
- Developed digital marketing, social media, and customer engagement promotions.
- Planned and executed social media campaigns to increase online visibility and customer interaction.
- Worked with internal teams on promotional materials, campaign messaging, and brand initiatives.
- Shared strategic recommendations based on customer behavior, retail trends, and company goals.
Marketing & E-Commerce Lead
Monkee’s Franchising LLC
Wilmington, NC
01.2019 - 03.2020
- Managed digital marketing and e-commerce initiatives for specialty women’s retail store.
- Planned and executed online promotional campaigns to grow audience reach and customer engagement.
- Managed product listings, inventory, website merchandising, and online sales operations.
- Created social media posts and digital content for new arrivals, promotions, events, and seasonal campaigns.
- Supported visual merchandising and in-store marketing to maintain consistent brand experience across online and physical channels.
- Assisted with customer engagement, merchandising, and daily retail operations.
Education
Bachelor of Business Administration (B.B.A.) - Marketing Minor in Entrepreneurship
Marshall University
Huntington, WV01-2017
Skills
- Shopify management
- E-commerce analytics
- Digital marketing
- Social media management
- Content creation
- Inventory management
- Project management
- Customer engagement
- Campaign planning
Professional Summary
Marketing and e-commerce professional with 9+ years of experience driving digital marketing, retail operations, social media engagement, and brand growth. Built and managed omnichannel retail operations spanning brick-and-mortar and e-commerce, with hands-on experience in Shopify, social commerce, campaign planning, content strategy, customer acquisition, and merchandising.
Timeline
Independent Marketing Consultant
Yarid’s Shoes
01.2020 - Current
Marketing & E-Commerce Lead
Monkee’s Franchising LLC
01.2019 - 03.2020
Owner & E-Commerce Lead
Blue Ridge Boutique
08.2017 - Current
Bachelor of Business Administration (B.B.A.) - Marketing Minor in Entrepreneurship
Marshall University