CHYNA SCOTT
Chicago,IL
Overview
1
1
Certification
13
13
years of professional experience
Work History
E-Commerce Merchandising & User Experience Specialist
Dana Rebecca Designs
Chicago, IL
05.2023 - Current
- Owning day-to-day eCommerce merchandising and onsite customer experience, optimizing product presentation, discovery, and the path to purchase to support conversion and customer confidence.
- Execute onsite merchandising across homepage, collection pages, and product detail pages to support product launches, promotions, and seasonal campaigns.
- Develop and manage digital product storytelling through hero modules, banners, featured assortments, and curated collections to create cohesive customer experiences from landing through purchase.
- Build and optimize product collections using performance data, customer behavior insights, and inventory signals to improve product discovery and merchandising effectiveness.
- Manage product launches and digital catalog content, including product setup, descriptions, pricing, variants, metadata, imagery, and inventory synchronization across Shopify and connected systems.
- Partner cross-functionally with Marketing, Creative, Product, Logistics, and Customer Experience teams to execute campaigns and deliver consistent digital experiences.
- Analyze onsite search, customer behavior, heatmaps, session replay, and customer experience feedback to identify friction points and recommend opportunities to improve discovery and conversion.
- Produce recurring eCommerce performance reporting, translating customer and merchandising insights into actionable optimization recommendations.
- Partner with third-party digital experience platforms including Prefixbox, Tolstoy, and Okendo to enhance onsite functionality and monitor adoption and effectiveness.
- Reviewed campaign assets for quality assurance and merchandising experiences across desktop and mobile, validating product eligibility, merchandising logic, tracking, links, and checkout readiness.
Merchandising Assistant
Foxtrot
Chicago, IL
04.2022 - 05.2023
- Managed adult beverage merchandising and ordering across 25 locations, consistently maintaining in-stock levels above the company's 85% target.
- Forecasted inventory needs for highly allocated products by analyzing sales trends, inventory levels, and product availability.
- Managed SKU creation and maintained product data across grocery, adult beverage, and gifting categories for consistency and accuracy.
- Coordinated vendor onboarding and product setup to facilitate successful product launches across new products, stores, and markets.
- Organized products into virtual "aisles" to enhance digital navigation and product discovery, improving overall customer shopping experience.
Merchandise Coordinator – Wine
BevMo!
Concord, CA
12.2019 - 04.2022
- Partnered with third-party suppliers and distributors to create and optimize SKU data in internal systems, enhancing data accuracy and availability.
- Managed SKU activation and store/warehouse replenishment setup to support accurate product availability and inventory flow.
- Coordinated updates to distributor and product data, ensuring accurate merchandising information for timely product placement.
- Executed permanent and promotional price changes, maintaining pricing accuracy to support business strategies.
- Developed product tech sheets and tasting guides to support internal product knowledge and employee training.
- Owned the store merchandising support inbox, troubleshooting and resolving wine SKU and product setup issues.
Site Merchandising Coordinator
ThirdLove
San Francisco, CA
07.2018 - 12.2019
- Launched the company's first evergreen sale page, establishing an ongoing destination for promotional merchandise and regularly optimizing product selection for markdown.
- Managed new product launches in Shopify and developed collection merchandising strategies, optimizing product placement and sorting to enhance onsite discovery and the customer shopping experience.
- Supported seasonal assortment strategy for fashion category, shaping product selection and enhancing onsite presentation.
- Oversaw organization and classification of 17,000+ SKU product catalog, ensuring accurate product data and consistent catalog structure.
- Collaborated with the site optimization team on A/B testing and identifying opportunities to enhance digital customer experience.
Store Co-Manager
LOFT Outlet
Chicago
09.2017 - 07.2018
- Co-managed daily operations of a $3.7M retail location, overseeing sales, customer experience, staffing, and operational execution.
- Enhanced sales, loyalty, and conversion rates through targeted employee coaching, performance management, and customer-focused selling strategies.
- Recruited, hired, onboarded, and trained core team of 25+ employees to enhance service quality and operational efficiency.
- Created weekly staffing schedules with 90% accuracy, aligning labor budgets with sales and traffic projections to optimize workforce deployment.
Selling & Service Supervisor
Saks Fifth Avenue OFF 5th
Chicago, IL
02.2016 - 09.2017
- Participated in eight week intensive recruitment process
- Consistently met department sales event goals
- Communicated with buyers to obtain product mix in line with clientele
Assistant Manager
Abercrombie & Fitch
Chicago, IL
08.2013 - 02.2016
- Supported team of 60-90 employees at elite tier one location with annual sales volume of $7 million.
- Built weekly schedules based on labor budget and sales projections.
- Earned four perfect secret shop scores while manager-on-duty.
- Helped improve sales projections and KPI results through employee coaching and training.
Education
Bachelor of Science - Clothing, Textiles and Merchandising
Missouri State University
Springfield, MOSkills
- Microsoft Office Suite
- Shopify management
- Onsite product merchandising
- Digital catalog management
- Product categorization
- Data analysis
- Competitive analysis
- Vendor onboarding
- Inventory management
- Customer service
- Team leadership
Personal Information
Title: E-COMMERCE & CUSTOMER MARKETING SPECIALIST
Certification
WSET Level 1 — Wine
Timeline
E-Commerce Merchandising & User Experience Specialist
Dana Rebecca Designs
05.2023 - Current
Merchandising Assistant
Foxtrot
04.2022 - 05.2023
Merchandise Coordinator – Wine
BevMo!
12.2019 - 04.2022
Site Merchandising Coordinator
ThirdLove
07.2018 - 12.2019
Store Co-Manager
LOFT Outlet
09.2017 - 07.2018
Selling & Service Supervisor
Saks Fifth Avenue OFF 5th
02.2016 - 09.2017
Assistant Manager
Abercrombie & Fitch
08.2013 - 02.2016
Bachelor of Science - Clothing, Textiles and Merchandising
Missouri State University