Simran Madisetty

Supported HR operations and marketing campaigns at a national organization, gaining experience in recruitment coordination, HR systems, and confidential documentation. Developed a further understanding of hiring processes and cross department communication while also assisting in national brand marketing efforts.

• Coordinated 20+ interviews using Greenhouse
• Managed job postings across 5+ platforms, increasing applicant flow
• Maintained 100% accuracy in HR records using Excel and SharePoint
• Supported national marketing campaigns through asset and content coordination
• Analyzed hiring and engagement data to track workflow progress
• Collaborated cross-functionally with HR, marketing, and leadership

Led social media marketing for a local retail brand, gaining hands-on experience in content strategy, short-form video production, and performance analysis. Developed a strong understanding of platform algorithms, audience behavior, and campaign optimization while managing content calendars, creative workflows, and brand voice across multiple channels.

• Planned and published 3–5 posts per week using Later and Meta Business Suite
• Increased engagement by 30%+ through trend-driven content strategy
• Improved average video reach by 20% using insights from Instagram Insights and TikTok Analytics
• Created short-form video, graphics, and copy using CapCut and Canva
• Tracked content performance and engagement trends to guide future campaigns
• Managed content calendars and end-to-end creative workflows

Supported digital marketing efforts for a small university mental health program, gaining hands-on experience across content creation, campaign execution, and performance analysis in a close-knit, fast-moving environment. Learned how to manage multiple channels, interpret analytics, and refine messaging with limited resources while maintaining a consistent and sensitive brand voice.

• Increased click-through rates and social engagement by 17% through content and campaign optimization
• Supported 8–10 active campaigns using Meta Business Suite and Google Ads
• Managed content calendars across social, web, and email channels
• Analyzed performance using Google Analytics and platform insights to guide content changes
• Contributed to 10%+ follower growth through audience-focused messaging
• Supported SEO optimization to improve content visibility
• Created 5+ campaign briefs and tracking documents outlining goals and metrics

Social Media & Marketing Intern

Contributed to marketing initiatives for a national professional organization, gaining exposure to structured content planning, brand standards, and multi-platform social media workflows. Learned how large organizations coordinate marketing efforts across teams while supporting content development and performance tracking.

• Maintained content calendars supporting weekly multi-platform posting
• Conducted audience and engagement research to support content planning
• Tracked performance metrics using Instagram Insights and Twitter Analytics
• Created marketing presentations and internal materials using PowerPoint and Canva
• Supported standardized workflows within a national organization