Sindy Valentin
Venice,USA
Overview
33
33
years of professional experience
Work History
Sr. Regional Director of Sales and Marketing East Division
Brookdale Senior Living Solution
09.2012 - 04.2026
- Successfully markets and positions products. Manages open inventory and overall pricing.
- Assists in interviewing, hiring, training and coaching all marketing staff in the portfolio of communities they manage.
- Actively participates in the recruitment, hiring, training, coaching, evaluating, and disciplining of all sales positions in those communities.
- Oversees and/or completes the marketing plan and budgetary process for the Region. Partners with the marketing team in the development and modification of short and long-range community marketing plans and budgets by providing competitor information, data and feedback. Develops sales plans to support the budget and achieve the desired objectives.
- Monitors marketing and sales performance expectations. Assesses the skills and abilities of sales staff and coaches, trains and motivates as appropriate to achieve success. Reviews and analyzes weekly and monthly sales and marketing reports to ensure accuracy of information and to make recommendations for necessary changes.
- Coordinates the completion of competitive analysis on all communities within the Region and keeps current on competitive projects and programs in the marketplace within the Region.
- Maintains comprehensive knowledge of the lead tracking/management system, trouble shooting and training. Monitors community lead and business tracking systems, sales tools and resources to ensure compliance with system usage and follow up statistics.
- Develops a culture that supports intra-company transfer policy to enhance resident retention within the Brookdale system.
- Oversees the business development coordination between communities to provide optimum results without duplication of resources.
- Visits each community within region on a scheduled basis and as approved by VP-Field Sales & Marketing, and partners with on-site marketing teams and Executive Directors in the execution of the sales and marketing programs and strategies to achieve and maintain full occupancy.
- Partners with Training and Development to actively participate in sales training activities for the region.
- Promotes Brookdale Senior Living in a positive manner and sets the example for the company’s standards for excellence. Is a consensus builder among community Sales and Operations Teams.
- Brookdale at Home, Private Duty Home Care
Human Resources/ALSS – United States Embassy Baghdad Iraq
Triple Canopy/Department of State
06.2011 - 08.2012
- Responsible for processing High Threat Diplomatic Protection Details, payroll, business office, accounting, and all aspects of human resources while deployed overseas.
- Research HR issues to ensure that effective, legally compliant resolutions are received in a timely manner.
- Review requests for HR actions for completeness, accuracy, and conformity with appropriate regulations.
- Coordinate and conduct training and coaching for management on employee evaluations and monitor process.
- Render efficient service in preparing business needs analysis and recommending ideas.
- Develop and recommend operating policy and procedural improvements.
- Counsel management and employees on grievances, and other complaints originating from work environment.
- Present information on a variety of topics to convey information and make recommendations regarding process improvement.
Vice President of Sales and Marketing
Watermark Property Group
01.2008 - 12.2011
- Led company-wide sales activities and focused on developing/implementing sales initiatives from inception.
- Recruited, hired, trained, supervised, and mentored a diversified sales team, holding them accountable for meeting sales metrics.
- Responsible for tracking sales metrics from initial contact through closure.
- Developed and executed marketing plans, including branding and pricing strategies, conducted market research, generating market awareness.
- Monitored customer satisfaction indexes targeted to improve company image and recall.
- Recommended cost-effective solutions to address business challenges and/or opportunities.
- Articulately and diplomatically handled face-to-face communications and written correspondence.
- Conducted buyer forum presentations, quarterly meetings, communication with investors and senior management internally.
- Communicated with stakeholders, informing and updating them regularly to ensure goals/objectives were met.
- Oversaw P&L and budgets, recommending ways to increase profitability.
- Analyzed sales trends and used these trends to execute a sales strategy.
- Responsible for forecasting accounts and accountable for regularly providing this information to the CEO.
Community Relations Director
Summerville at Venice
12.2007 - 10.2008
- Responsible for planning, coordinating, and implementing community relations programs.
- Executed proactive sales skills to increase occupancy and revenue, generating new accounts.
- Provided excellent customer service, informing customers about programs and initiating tours.
- Promptly responded to client needs, resolving issues to ensure efficiency and timeliness.
- Responsible for outside sales visits to key referral sources to develop and maintain relationships.
- Charged with developing action plans to maintain and increase move-ins and decrease move-outs.
- Provided feedback, including competitive information, new ideas, trends and other activities requested by management.
Regional Director of Sales and Marketing
Cay Clubs International Resorts
09.2005 - 12.2007
- Supervised, trained, and mentored sales team and all sales efforts associated with facility, locally and nationally, establishing Cay Clubs as a premier independent luxury resort.
- Successfully designed and implemented effective sales and marketing plan and annual budget to maximize ROI on key marketing initiatives, driving sales to meet and exceed revenue budget of $25 million for the year.
- Negotiated and contracted with consortia, tournament directors, meeting planners, corporate LNR, Citywide event coordinators, CVB, and select wholesale partners through the United States and Europe.
- Fostered coordinated sales efforts with other members of the city’s hospitality industry working closely with all departments of the Convention & Visitors Bureau, Chamber of Commerce, as well as MPI, and HSMAI.
Director of Sales and Marketing
The Golden Inn Hotel and Conference Center
09.2003 - 09.2005
- Generated hotel sales and oversaw planning, sales production, administration, account management, and all marketing functions.
- Designed and coordinated sales packages bundling area attractions and local businesses to create such events as Wine Lovers Weekend, Big Band Weekends, and the Girlfriends Get-A-Way Weekends, which generated $1.2 million in revenue annually.
- Achieved 30% over quota on booked sales and 50% over quota in partnership marketing.
- Developed annual marketing plan and assisted in creating the operational budget.
- Exceeded budgeted revenue, occupancy, and ADR consistently over 2 year tenure.
- Developed a keen understanding of products and services, responding to client needs to ensure accuracy.
- Responsible for developing multiple types of marketing material to assist with promotions.
National/Regional Director of Sales and Marketing
Cellular One/Cingular Wireless/AT&T/Comcast
12.1992 - 09.2003
- Responsible for creating a strategic plan to increase sales through current business partners, as well as establishing new points of distribution.
- Maintained and exceeded 100% of budget in all National Retail Outlets.
- Trained all new hires on sales techniques, closing skills, and all the latest technology.
- Retained 120% of quota over 11 years with company, achieving Presidents Club & Platinum Circle incentives from 1992-2001.
- Negotiated and maintained TSR Wireless, the territory’s largest distribution partner yielding over 1200 activations per month.
- Achieved #1 territory in revenue and activations from 1999-2003.
- Effectively presented and discussed sales information, promotions, and special pricing to convey a positive image of products and services.
- Assisted with the execution of promotional campaigns created by the manufacturer to boost sales volume.
- Built and maintained customer relationships and managed client expectations.
- Initiated sales process by prospecting, scheduling appointments, presenting, understanding business needs, and closing sale.
Education
Bachelor of Science -
New York University
undefined
American Academy of Dramatic Arts
Skills
- Sales
- Marketing
- Training and Development
- Project Management
- Operations
- Effective Communicator
- Strategic Planning/Analysis
- New Business Development
- Time Management
KEY SKILLS ASSESSMENT
- STRATEGIC KEY ACCOUNTS PERFORMANCE – Create and implement strategic and tactical sales and marketing avenues to aggressively develop major accounts. Consistently apply a practical sales approach designed to always have a next step in mind with prospect.
- PROJECT MANAGEMENT – Proven ability to execute projects from inception and leverage untapped potential to maximize opportunities. Committed to quarterbacking internal teams through the exchange of knowledge, experience, and goal sharing to optimize strategies and drive business.
Timeline
Sr. Regional Director of Sales and Marketing East Division
Brookdale Senior Living Solution
09.2012 - 04.2026
Human Resources/ALSS – United States Embassy Baghdad Iraq
Triple Canopy/Department of State
06.2011 - 08.2012
Vice President of Sales and Marketing
Watermark Property Group
01.2008 - 12.2011
Community Relations Director
Summerville at Venice
12.2007 - 10.2008
Regional Director of Sales and Marketing
Cay Clubs International Resorts
09.2005 - 12.2007
Director of Sales and Marketing
The Golden Inn Hotel and Conference Center
09.2003 - 09.2005
National/Regional Director of Sales and Marketing
Cellular One/Cingular Wireless/AT&T/Comcast
12.1992 - 09.2003
undefined
American Academy of Dramatic Arts
Bachelor of Science -
New York University