JOAN SERIO
Summary
Sales professional with comprehensive experience in regional sales management and business development. Known for implementing effective sales strategies and mentoring teams to achieve their sales targets. Consistently driven by focus on collaboration and adaptability to changing market conditions, ensuring business objectives are met.
Overview
36
36
years of professional experience
Work History
Regional Sales Director of East Coast and Canada
CCP Industries
06.2019 - Current
- Consistently exceeded quarterly and annual sales goals by closely monitoring team performance and adjusting strategies accordingly.
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
- Managed sales team of 13 employees.
- Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region.
- Forecasted annual, quarterly, and monthly sales goals.
- Expanded market share by identifying new business opportunities and cultivating partnerships with key customers.
- Developed and executed sales plans for consistent growth in revenue and profitability.
- Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
Industrial & Security Sales Manager of North America
Optim Incorporated
12.2012 - 06.2019
- Managing distributors and subcontractors to achieve the required sales targets-Domestic & International
- Over saw training classes for Federal, State and local Government agencies to fight criminal interdiction with Optim’s product line
- These government agencies include F.B.I., D.O.D., U.S
- Customs and Border Patrol, D.E.A, I.C.E., National Guard, and State and local police agencies
- Awarded several contracts averaging a total of $6.4 million with US Customs and Border Protection
- Solely instrumental in building relationship with Department of State headquarters (Washington, DC) which resulted in increased sales by 157%
- Established and secured a $2.2 million dollar Saudi Royal Army
- Produced marketing video of endorsement for new product launch with South Texas Task Force
Manager of National Accounts
Grainger Industrial Supply
02.2010 - 12.2012
- Responsible for multi-million-dollar territory within Massachusetts, Rhode Island, New Hampshire, and Connecticut
- Consistently generating sales revenue and considered as Top Performer with an average of 127% over goal
- Ability to establish and expand relationships with key executives and decision makers within each customer organization
- Effectively led a seasoned team of partner managers and account coordinators
- Supported the sales team in writing proposals and closing contracts
Sales Manager
Optim Incorporated
07.2007 - 02.2010
- Manage and train both inside and outside sales professionals to negotiate, cold call, demonstrate product, close sales, tactical strategic selling and time management
- Negotiated and awarded a 3.2 million dollar Homeland Security Contract for US Customs and Border Patrol
- Designed and created new Marketing Strategy for Aviation and Aerospace markets
- Developed distribution channels, manufacturer reps, and industry specialists
- Produced two videos to showcase Optim's Industrial product line for website to reach a wider market
- Completed Pratt and Whitney Borescope Training 101 and 102 which consisted of over 25 hours of training on commercial jet engines
Sales Manager
Zep Manufacturing Inc.
06.2005 - 07.2007
- Managed and trained a group of 17 sales professionals responsible for coaching, developing, and helping people achieve their goals
- Chosen by a select high level committee to write a sales manual for all managers of how to obtain and retain sales reps throughout the entire company
- Secured Massachusetts state wide contract
- Exceeded regional annual sales target by 110%
- Developed quarterly and annual budgets for sales departments
Account Manager of Commercial & National Accounts and Mentor
Grainger Industrial Sales Inc.
04.1997 - 06.2005
- Winner of 'Annual Achievers Award' several times-Top 10% of 3500 sellers
- Instrumental in creating and awarded 1 million dollar contract with the City of Boston
- Successfully won 4 State Bids for First Responder grant money with Metro West Hospitals/Fire and Police Stations
- Created and marketed an 'order buy system' with all (93) the State of Massachusetts Courts-inherited account at 2K grew account to 510K
- Exceeded regional annual sales target by 119%
Outside Sales Representative
Global Petroleum Corporation
07.1989 - 04.1997
- Provided outside sales to wholesale gasoline and fuel dealerships
- Traveled to various states to prospect and develop new business
- Developed an average of 175+ new customers per year
- Consistently increased business by as much as 20% each year
- Consistently highest sales for Mercantile and Bulk gasoline contracts
Education
Bachelor of Arts -
Regis College
Weston, MassachusettsSkills
- Empowers high-performing sales teams
- New Business Development
- Goal-oriented
- Key account management
- Operations management
- Strategic planning
Timeline
Regional Sales Director of East Coast and Canada
CCP Industries
06.2019 - Current
Industrial & Security Sales Manager of North America
Optim Incorporated
12.2012 - 06.2019
Manager of National Accounts
Grainger Industrial Supply
02.2010 - 12.2012
Sales Manager
Optim Incorporated
07.2007 - 02.2010
Sales Manager
Zep Manufacturing Inc.
06.2005 - 07.2007
Account Manager of Commercial & National Accounts and Mentor
Grainger Industrial Sales Inc.
04.1997 - 06.2005
Outside Sales Representative
Global Petroleum Corporation
07.1989 - 04.1997
Bachelor of Arts -
Regis College
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