Bailey(Sirui) Li
Los Angeles,CA
Summary
Graduate student in Digital Social Media at the University of Southern California with hands-on experience in marketing, public relations, and sports event management. Skilled in multimedia storytelling, digital content creation, and cross-platform communication through roles at Angelalign and Jiefang Daily. Experienced in organizing large-scale international figure skating competitions under the ISU and Chinese Figure Skating Association. Demonstrates strong communication, coordination, and creative production abilities, with a passion for integrating media strategy and sports culture across global contexts. Fluent in English and Chinese, with basic Korean proficiency.
Overview
3
3
years of professional experience
Work History
National Technical Official
Chinese Figure Skating Association
Beijing, China
09.2023 - Current
- Organized international events, including the 2025 ISU Four Continents Figure Skating Championships, 2024 ISU Four Continents Figure Skating Championships, 2024 Shanghai Trophy, 2023 Shanghai Trophy, and 2023 ISU Grand Prix Cup of China.
- Supported market research and assisted in event theme development, scheduling, and budget planning.
- Coordinated on-site operations, including volunteer management, safety protocols, and logistics.
- Collaborated with technical teams for scoring, timing, and live streaming equipment management.
Figure Skating Judge
Chinese Figure Skating Association
Beijing, China
04.2023 - Current
- Documented athletes’ technical performances and prepared video clips for technical reviews at CFSA Interclub League and China Figure Skating National Champion Competition.
- Verified and categorized technical elements performed by athletes during competitions.
PR Intern
Angelalign, Shidai Tianshi Medical Instruments Co., Ltd.
Shanghai, China
11.2024 - 04.2025
- Developed and managed a comprehensive orthodontic educational video series for digital platforms, increasing audience engagement and brand awareness.
- Collaborated with brand ambassador Olympic Champion Wang Shun to strengthen brand messaging and enhance promotional campaigns.
- Supported public relations initiatives by managing media coverage, drafting press releases, and effectively addressing PR challenges to maintain a positive brand image.
Competition Secretary
2024 ISU Grand Prix Cup of China
Chongqing, China
11.2024 - 11.2024
- Coordinated with the ISU representative, Maria Teressa Samaranch, for event participation and facilitated her involvement in the opening and award ceremonies.
- Managed and ensured compliance with official competition regulations.
- Assisted in organizing event logistics, volunteer coordination, and communication with international stakeholders.
Anchor
TikTok
Wuhan, Hubei
09.2024 - 10.2024
- Conducted engaging live streaming sessions to showcase and sell products, including bags and cosmetics, effectively highlighting their features, benefits, and usage tips to attract viewers.
- Developed a loyal audience through interactive content, responding to viewer questions in real-time and fostering acommunity atmosphere during broadcasts.
- Collaborated with marketing teams to strategize promotional campaigns, increasing product visibility and driving sales through effective storytelling and audience engagement techniques.
Intern Reporter
Jiefang Daily
Shanghai, China
01.2024 - 03.2024
- Managed social media platforms, including WeChat, Weibo, TikTok, and Xiaohongshu, ensuring timely and accurate content updates.
- Contributed to major event campaigns such as the Bazaar Jewelry Design Exhibition and 2023 Shanghai Marathon by creating and curating engaging content.
- Produced multimedia content (articles, images, and videos) with over 10,000 cumulative likes.
Intern Reporter
Changjiang Daily Sports Development Co., Ltd
Wuhan, China
07.2023 - 09.2023
- Coordinated filming schedules and selected appropriate venues for interviews and coverage.
- Operated the Sports Wuhan video channel, publishing over 100 original videos.
- Collective content garnered more than 20,000 likes across platforms.
Education
Master's Degree of Science - Digital Social Media
University of Southern California
CA, USA10-2027
Bachelor's Degree of Arts - Journalism
Xianda College of Economics And Humanities, Shanghai International Studies University
Shanghai, China06.2024
Skills
- Photography
- Social media management
- Event coordination
- Digital content creation
- Public relations
- Organization
- Microsoft Office Suite
- Adobe Creative Suite
- CapCut
- Canva
- SQL
- Python
Timeline
Competition Secretary
2024 ISU Grand Prix Cup of China
11.2024 - 11.2024
PR Intern
Angelalign, Shidai Tianshi Medical Instruments Co., Ltd.
11.2024 - 04.2025
Anchor
TikTok
09.2024 - 10.2024
Intern Reporter
Jiefang Daily
01.2024 - 03.2024
National Technical Official
Chinese Figure Skating Association
09.2023 - Current
Intern Reporter
Changjiang Daily Sports Development Co., Ltd
07.2023 - 09.2023
Figure Skating Judge
Chinese Figure Skating Association
04.2023 - Current
Master's Degree of Science - Digital Social Media
University of Southern California
Bachelor's Degree of Arts - Journalism
Xianda College of Economics And Humanities, Shanghai International Studies University