Summary
Work History
Education
Skills
Timeline
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Bailey(Sirui) Li

Bailey(Sirui) Li

Los Angeles,CA

Summary

Digital media and marketing professional with experience in content creation, fan engagement, and cross-platform campaign support across sports and entertainment. Skilled in developing social-first content, analyzing audience behavior, and managing real-time digital coverage. Currently pursuing an M.S. in Digital Social Media at USC Annenberg, with strong interest in music marketing, digital culture, and fandom communities. Fluent in English and Chinese, with basic Korean proficiency.

Work History

Photographer & Social Media Reporter

USC Annenberg School of Journalism(Media Center)
Los Angeles, CA
09.2025 - Current
  • Produced real-time social media content during NCAA women's volleyball matches, including live posting, highlight selection, and caption writing across Instagram and other platforms.
  • Captured and edited high-quality visual content tailored for digital audiences, improving engagement and content performance.
  • Delivered same-day media assets to support multi-platform distribution and increase match visibility.

National Technical Official

Chinese Figure Skating Association
Beijing, China
09.2023 - Current
  • Organized international events, including the 2025 ISU Four Continents Figure Skating Championships, 2024 ISU Four Continents Figure Skating Championships, 2024 Shanghai Trophy, 2023 Shanghai Trophy, and 2023 ISU Grand Prix Cup of China.
  • Supported market research and assisted in event theme development, scheduling, and budget planning.
  • Coordinated on-site operations, including volunteer management, safety protocols, and logistics.
  • Collaborated with technical teams for scoring, timing, and live streaming equipment management.

Figure Skating Judge

Chinese Figure Skating Association
Beijing, China
04.2023 - Current
  • Documented athletes’ technical performances and prepared video clips for technical reviews at CFSA Interclub League and China Figure Skating National Champion Competition.
  • Verified and categorized technical elements performed by athletes during competitions.

PR Intern

Angelalign, Shidai Tianshi Medical Instruments Co., Ltd.
Shanghai, China
11.2024 - 04.2025
  • Developed and managed a comprehensive orthodontic educational video series for digital platforms, increasing audience engagement and brand awareness.
  • Collaborated with brand ambassador Olympic Champion Wang Shun to strengthen brand messaging and enhance promotional campaigns.
  • Supported public relations initiatives by managing media coverage, drafting press releases, and effectively addressing PR challenges to maintain a positive brand image.

Competition Secretary

2024 ISU Grand Prix Cup of China
Chongqing, China
11.2024 - 11.2024
  • Coordinated with the ISU representative, Maria Teressa Samaranch, for event participation and facilitated her involvement in the opening and award ceremonies.
  • Managed and ensured compliance with official competition regulations.
  • Assisted in organizing event logistics, volunteer coordination, and communication with international stakeholders.

Anchor

TikTok
Wuhan, Hubei
09.2024 - 10.2024
  • Conducted engaging live streaming sessions to showcase and sell products, including bags and cosmetics, effectively highlighting their features, benefits, and usage tips to attract viewers.
  • Developed a loyal audience through interactive content, responding to viewer questions in real-time and fostering acommunity atmosphere during broadcasts.
  • Collaborated with marketing teams to strategize promotional campaigns, increasing product visibility and driving sales through effective storytelling and audience engagement techniques.

Intern Reporter

Jiefang Daily
Shanghai, China
01.2024 - 03.2024
  • Managed social media platforms, including WeChat, Weibo, TikTok, and Xiaohongshu, ensuring timely and accurate content updates.
  • Contributed to major event campaigns such as the Bazaar Jewelry Design Exhibition and 2023 Shanghai Marathon by creating and curating engaging content.
  • Produced multimedia content (articles, images, and videos) with over 10,000 cumulative likes.

Intern Reporter

Changjiang Daily Sports Development Co., Ltd
Wuhan, China
07.2023 - 09.2023
  • Coordinated filming schedules and selected appropriate venues for interviews and coverage.
  • Operated the Sports Wuhan video channel, publishing over 100 original videos.
  • Collective content garnered more than 20,000 likes across platforms.

Education

Master's Degree of Science - Digital Social Media

University of Southern California
CA, USA
10-2027

Bachelor's Degree of Arts - Journalism

Xianda College of Economics And Humanities, Shanghai International Studies University
Shanghai, China
06.2024

Skills

  • Photography
  • Social media management
  • Event coordination
  • Digital content creation
  • Public relations
  • Organization
  • Microsoft Office Suite
  • Adobe Creative Suite
  • CapCut
  • Canva
  • SQL
  • Python

Timeline

Photographer & Social Media Reporter

USC Annenberg School of Journalism(Media Center)
09.2025 - Current

Competition Secretary

2024 ISU Grand Prix Cup of China
11.2024 - 11.2024

PR Intern

Angelalign, Shidai Tianshi Medical Instruments Co., Ltd.
11.2024 - 04.2025

Anchor

TikTok
09.2024 - 10.2024

Intern Reporter

Jiefang Daily
01.2024 - 03.2024

National Technical Official

Chinese Figure Skating Association
09.2023 - Current

Intern Reporter

Changjiang Daily Sports Development Co., Ltd
07.2023 - 09.2023

Figure Skating Judge

Chinese Figure Skating Association
04.2023 - Current

Master's Degree of Science - Digital Social Media

University of Southern California

Bachelor's Degree of Arts - Journalism

Xianda College of Economics And Humanities, Shanghai International Studies University

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Bailey(Sirui) Li