SIXIA LU

• Reached out to potential customers via telephone, email and in-person inquiries.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
• Partnered with business teams and R&D personnel to align project goals with business strategy and define project milestones.
• Developed relationship with senior decision makers in different levels. (CEOs, VPs, Production Manager, Supply Chain Manager, Senior Engineers etc)
• Work closely with SVP and GM to develop customer acquisition strategies to obtain maximum sales volume and profitability.

Key achievements:

• Successfully built relationship with strategic accounts that sales team targeted in early 2021 and quickly generated revenue 120% over the goal.
• Penetrated existing global accounts across their different NPI teams and achieved that goal that I set to be the exclusive supplier for the account. It helped sales representatives grow their territory sales by 30% YOY. (Regions of Impact: US/Taiwan/China/Hong Kong/India/Thailand/Israel /Singapore/Italy/Japan )
• Recruited, Managed and grew the Bay Area Sales team to support the increasing business demands. Employee retention rate is 100%.
• Developed Chroma Sales Training Menu 2022.

• Exceeded targets by building, directing and motivating high-performing sales team.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
• Earned promotion to Senior Regional Sales Manager after 18 months by demonstrating ability to learn quickly and strong determination to reach and work beyond the given sales quotas.
• Developed and researched new ideas for increasing sales through various industry related trade shows, and founded the quarterly "lunch and Learn" open labs for clients to have opportunities to come to the facility to make connection and ask questions.
• Recognized for increasing sales revenue by 220% at the year end and rewarded as the "Best Employee " in 2019.
• Actively monitor key performance metrics of sales team, identity challenges, and create new solutions utilizing proven problem-solving techniques.

• Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Developed innovative and creative sales pitches to expand prospect understanding of company.
• Introduced new processes to improve data analysis.
• Sold new products and services and developed new accounts to maximize revenue potential.