Siyu Lu
Seattle
Summary
Energetic Communications and Public Relations professional with 3+ years of experience in event planning, content creation, social media management, and stakeholder relationship cultivation. Achieved 60% increase in event participation and 40% boost in social media engagement through innovative strategies.
Overview
2
2
years of professional experience
Work History
Dining Student Assistant
UW Center Table
Seattle
11.2023 - 04.2024
- Managed inventory, food preparation, and dining area cleanliness
- Maintained efficient and orderly service during peak hours
- Utilized excellent customer service skills and communication abilities
- Honed skills in service orientation, attention to detail, time management, and stress management.
PR Manager
INDEX Society
Seattle
09.2022 - 04.2024
- PR Manager at INDEX Society, Seattle (Sep 2022 - Apr 2024)
- Coordinated with 20+ society presidents, establishing cooperative relationships.
- Organized "INDEX NIGHT" with 6 societies, attracting nearly 1,000 participants.
- Increased event exposure by 150% through innovative social media and campus promotions.
- Secured $20,000 in sponsorship fees from 5 well-known companies.
- Maintained communication with sponsors, providing feedback to lay foundation for future sponsorships.
- Recruited 20+ alumni as mentors and organized professional lectures and sharing sessions.
Marketing Operations Manager
Zhixinboai
Seattle
11.2023 - 03.2024
- Long-term responsible for managing the blog platform.
- Leading the marketing team, devising and executing strategies to enhance brand awareness and market share.
- Conducting market research, analyzing data to support strategy formulation.
- Developing customized marketing strategies for different market segments, including brand promotion, product positioning, and pricing.
- Implementation of strategies resulted in a 1000+ increase in WeChat views, a 65% improvement in lead generation, and a 70% increase in website traffic.
Education
Communication
University of Washington
Seattle, WA06.2026
Skills
- Public Relations
- Ability to Work Under Pressure
- Content Creation: Canva, Nomad, Microsoft
- Operations Management
- Time Management
- Teamwork
- Good Communication
- Highly Organized
Languages
- Chinese
- Cantonese
- English
Timeline
Dining Student Assistant
UW Center Table
11.2023 - 04.2024
Marketing Operations Manager
Zhixinboai
11.2023 - 03.2024
PR Manager
INDEX Society
09.2022 - 04.2024
Communication
University of Washington
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