Siyu Lu
Tempe,AZ
Overview
4
4
years of professional experience
1
1
Certification
Work History
Research Assistant
Arizona State University – The Design School
Tempe, AZ
08.2024 - Current
- Supported the Design School’s Community Care research initiative to improve student services and support systems.
- Conducted benchmarking studies on peer institutions to provide recommendations for new program development.
- Collaborated closely with the Director of The Design School and the Manager of Student Services for Success.
- Collected, analyzed, and presented student needs data to inform strategic planning and program design.
Tax Analyst Intern
HBC Tax Inc.
Aurora, IL
01.2024 - 06.2024
- Communicated with customers to collect and integrate data and information; completed 120 personal tax returns.
- Analyzed book/tax differences and prepared federal and state corporate/partnership income tax returns.
- Provided basic tax consulting and advice about tax preparation and credits to new immigrants.
General Manager
Xi’an Cuisine
Naperville, IL
02.2022 - 06.2024
- Developed and implemented operational and marketing strategies to improve efficiency, reduce cost, and maximize customer satisfaction.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service, and sales.
- Handled online order issues and provided bilingual (Chinese and English) support to resolve customer complaints.
Graphic Design Intern
Yi Bo Tang's Design
Yancheng, China
11.2020 - 11.2020
- Developed logos, business cards, and web icons for business owners using Adobe Illustrator, Photoshop, and InDesign.
- Produced advertising and informational materials and updated existing graphic designs per client requests.
- Reviewed and improved final layouts to meet client expectations.
Education
Master of Science - Entrepreneurship and Innovation
Arizona State University
Tempe, AZ05.2025
Bachelor of Science - Management Information Systems
Northern Illinois University
DeKalb, IL01-2023
Bachelor of Arts - Fine Arts
Northern Illinois University
DeKalb, IL05.2022
Transfer Credit - Studio Art
Trinity Christian College
Palos Heights, IL12.2019
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office
- Market research
- Data analysis
- Customer relationship management
- Data collection
- Team management
Projects
Yogi Bowler - Healthy Yogurt Brand Concept, Tempe, AZ, 2024, Developed a brand concept for 'Yogi Bowler,' an Asian-style healthy yogurt brand focused on promoting gut health, low sugar, and high protein., Conducted customer discovery interviews with fitness enthusiasts to refine product offerings and brand positioning., Created the value proposition canvas, customer journey maps, and marketing strategies for the launch plan., Designed product mockups and proposed store and food truck models to scale the business.
Certification
Digital Marketing: Hands-on experience Marketing Analytics Course
Digital Marketing: Hands-on experience SEO Course
Digital Marketing: Hands-on experience Social Media Marketing Course
Digital Marketing: Hands-on experience Content Marketing Course
Extracurricular Activities
Chinese Students and Scholars Association
DeKalb, IL | Aug 2020 – Jan 2022
Marketing Associate
- Developed promotional materials including brochures and flyers to support events and campaigns.
- Collaborated with cross-functional teams to strengthen brand identity and outreach.
- Generated and analyzed reports on key marketing performance metrics.
- Designed research instruments and crafted survey questions for digital, traditional, and in-person data collection.
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Research Assistant
Arizona State University – The Design School
08.2024 - Current
Tax Analyst Intern
HBC Tax Inc.
01.2024 - 06.2024
General Manager
Xi’an Cuisine
02.2022 - 06.2024
Graphic Design Intern
Yi Bo Tang's Design
11.2020 - 11.2020
Master of Science - Entrepreneurship and Innovation
Arizona State University
Bachelor of Science - Management Information Systems
Northern Illinois University
Bachelor of Arts - Fine Arts
Northern Illinois University
Transfer Credit - Studio Art
Trinity Christian College
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