Skyler Poeta

• Maintained current understanding of industry trends
• Evaluated, proofread, and edited final copies to verify content aligned with established guidelines
• Completed thorough research into assigned topics.
• Improved page content, keyword relevancy, and branding to achieve SEO goals
• Designed dynamic print ads, point of sale pieces and marketing proposals to stimulate engagement and target audiences
• Collected and analyzed data on customer demographics, preferences, and buying habits to identify potential markets and factors affecting product demand
• Satisfied clients throughout process, communicating openly and revising drafts based on feedback
• Prepared and designed flyers, illustrations, brochures and photographic work.
• Created detailed calendars for clients to support deadline management and milestone achievement.
• Monitored emails, organized inbox, and prioritized messages for clients

• Directed daily store operations, including staff management, task delegation, merchandising, and customer service

• Generated detailed reports, balance sheets, and profit and loss statements
• Oversaw special events and programs
• Entered high-volume data into designated fields
• Executed basic, promotional, and seasonal merchandising activities
• Created budgets and forecasts to meet regular accounting deadlines
• Performed competitor bench-marking analysis to identify manufacturing savings opportunities and potential product enhancements.
• Built strong relationships with customers through positive attitude and attentive response.

• Provided general office and administrative support including processing and distributing invoices, updating accounts, and maintaining inventory of supplies
• Monitored CEO's work and personal calendar as well as finances, scheduled appointments, meetings and travel
• Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data
• Developed marketing content such as blogs, promotional materials and advertisements for social media
• Researched, proposed and implemented vendor agreements to decrease costs and improve services
• Worked with senior management to initiate new projects and assist in various processes
• Answered high volume of phone calls and email inquiries.

• Continuing education in Graphic Design
• Volunteered at the Food Bank of Delaware