SM Ashiqul Hossain
Houston,TX
Summary
Dedicated and effective advisor with a proven track record in communicating seamlessly with diverse audiences, spanning various age groups and backgrounds. Possessing a keen eye for detail, I excel in swiftly identifying areas for improvement and devising strategic solutions to propel businesses towards their goals. My focus centers on implementing efficient systems and processes to enhance overall organizational performance.
My expertise extends to the realm of SEO, where I leverage in-depth knowledge of strategies, analytics, and tracking tools, along with proficiency in Power BI report generation. I play a pivotal role in guiding SEO strategies for medium-sized businesses and executing impactful SEO-driven lead-generation campaigns for large clients. With over 6 years of experience, I have successfully driven organic site traffic across multiple client verticals through astute actions and strategic implementations, ultimately elevating search engine results.
As a seasoned advertising professional, I bring valuable insights to the table, backed by a robust background in account management, team leadership, and promotional oversight. My strength lies in harnessing persuasive communication skills to negotiate contracts and lead teams through challenging objectives. A trend-savvy professional, I am well-versed in driving business growth through innovative and creative strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Consultant
Tata Consultancy Service
05.2019 - Current
- Delivered outstanding service to clients to maintain and extend relationships for future business opportunities.
- Supported clients with business analysis, documentation, and data modeling.
- Automated system e-commerce features to improve client sales, up to 10%.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Renegotiated outsourcing contracts to save considerable costs.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
Sales Coordinator
Humana
07.2023 - 02.2024
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Compiled client profiles and entered information into operating system.
- Reduced errors during sales and service processes by devising and deploying template responses.
- Maintained long-term relationships with high net-worth clients.
- Employed closing sales techniques, upselling and customer loyalty incentives to boost sales.
- Spearheaded team-building sales meetings to inform supervisors of changes and promote successful sales strategies.
- Streamlined training processes for orders, tracking, expense recording and sale protocols to increase employee productivity and enhance sales.
- Provided effective recommendations to increase customer satisfaction and marketing effectiveness to secure long-term accounts.
- Implemented updated CRM systems and social media marketing strategies to streamline sales processes and optimize communication.
- Enhanced product presentation and promotional material displays, working alongside retail representatives.
- Improved productivity by increasing customer communication and responding to feedback.
- Managed efficient RFP database and responses, generating timely reports to inform and adjust plans.
- Researched local markets to identify and flesh out lists of new leads for sales team follow-up.
Digital Marketing Specialist
Waste Managment
04.2022 - 06.2023
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Implemented new strategies to improve click-through rates and conversion.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Created social media content with innovative brand messaging to support new product launches.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Created customized marketing materials to increase product awareness.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Researched and analyzed industry trends to inform search marketing strategies.
SEO Analyst - Digital Marketing
United Airlines
04.2021 - 03.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Created content strategies for digital media.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
Google Ads Manager
Verizon Wireless
05.2019 - 03.2021
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Directed creative process for traditional and online ads.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved website visibility through development and implementation of SEO strategies.
- Created and managed social media campaigns to increase brand engagement.
- Developed campaigns, led design, and tracked results.
Education
Bachelor of Science - Electronics And Telecommunication Engineering
Daffodil International University
Dhaka, Bangladesh01.2018
Skills
- Failure Analysis
- Cost Analysis
- Quality Assurance
- Resource Allocation
- Requirements Gathering
- Timeline Development
- Disaster Recovery Planning
- Client Requirements Assessment
- Product Life Cycle Management
- Performance Analysis
- Video Promotions
- Facebook Expertise
- Increasing Public Awareness
- Market Trends Knowledge
- Strategic Marketing
- Budget Understanding
- Google Analytics
- Content Marketing
- Keyword Research
- SEO Proficiency
- Keyword Optimization
- KPI Reporting
- Viral Marketing Campaigns
- Adobe Creative Suite
Certification
- Google Digital Marketing & E-commerce Professional Certificate
Timeline
Sales Coordinator
Humana
07.2023 - 02.2024
Digital Marketing Specialist
Waste Managment
04.2022 - 06.2023
SEO Analyst - Digital Marketing
United Airlines
04.2021 - 03.2022
Consultant
Tata Consultancy Service
05.2019 - Current
Google Ads Manager
Verizon Wireless
05.2019 - 03.2021
Bachelor of Science - Electronics And Telecommunication Engineering
Daffodil International University