A keen Creative with proven skills in bringing brand ideas from thought to fruition across a variety of organizations and industries, from corporate ventures such as Live Nation, internationally-recognized organizations, OWN! Network, etc., and even personal Celebrity brands such as, Nicki Minaj, Brandy Norwood, etc. Experience in managing people, places, projects, social media platforms, events, and ideas that have impacted television, music, and multiple digital arenas. A team-player with high level self-initiative curated to win every challenge the assignment may face.
Hi, I’m
ROB SMITH
Senior Brand/Marketing Manager
Los Angeles,CA
Summary
Overview
24
years of professional experience
Work History
Moxy Hotel DTLA
Guest Service Specialist/Brand Ambassador
03.2023 - Current
Job overview
- Maintained high level knowledge of all hotel services offered to answer guest questions.
- Serve as Brand Ambassador & "Face of the Hotel" by using Self to create the ultimate "Moxy" experience via building relationship with Guest through Social Media Posts, Taking photos with Guest, representing the Brand through personal style, and being requested for in-house ad campaigns and film projects.
- Collaborated with front-of-house and housekeeping departments to facilitate smooth hotel operations.
- Assisted with luggage handling, valet services and concierge services.
- Cultivated partnerships with local businesses for cross-promotion opportunities that benefited both parties involved.
SMITH WORLDWIDE Inc.
Lead Marketing Strategist
08.2008 - Current
Job overview
- Secure and then broker digital deals and ad space deals for clients ranging from Fine Artist to Celebrities
- Responsible for fashion, photography (including graphic design/photo editing), marketing and brand development for this brand and those contracting this work with the brand
- Create all the marketing campaigns for the brand, targeting multiple, but specific audiences., primarily those in the entertainment and pop culture spaces
- Responsible for creative direction, story boarding, wardrobe, location scouting, photography, and photo editing
- Compose company policies and standard procedures of practice as well as training of new staff/contract workers
- Lead consultant responsible for teaching Creatives, Small Businesses, Web-Based Corporations, and Celebrity Talent the in's and out's of digital media, social media, and the algorithms and trade secrets of digital platforms
- Client Roster: BET, OWN! Network, Artist Brandy Norwood, Artist B Slade, RSK Enterprises, etc.
Native Son Inc.
Social Media Strategist/Manager
12.2021 - 03.2022
Job overview
- Provide sharp social media strategy for this LGBTQ+ Community & Movement led by the CEO, Emil Wilbekin, former Editor-In-Chief at Vibe Magazine, Giant Magazine, and Essence.com
- Handcraft a smart social media calendar and lead a weekly meaning discussing the plan with Leadership
- Responsible for communicating the brands mantra daily by executing the agreed digital plan
- Sourcing key-specific content from across the web that meet's the Ask of the organization
- Engage daily with the brands audience via social media
- Create all the marketing campaigns for the brand, including its two largest campaigns: The Annual Award & Black History Month.
Mo Greene & Associates
Public Relations Strategist
10.2013 - 10.2018
Job overview
- Created and developed publicity strategies to drive business goals
- Pitched and secured print media, television, online and radio
- Developed press materials such as press releases and kits, fact sheets and related communication
- Built and maintained relationships with media personnel
- Oversaw tours and media events
- Worked with sales and marketing departments to create cohesive publicity efforts
- Secured Radio, Television, and print interviews for clients at high profile, red-carpeted events.
RSK Enterprises, LLC.
Brand Strategist/Social Media Manager & Content Creator
11.2016 - 07.2018
Job overview
- Provide creative strategy and daily digital content and social media management services for the International Recording Artist, Robert Kelly
- Work alongside Sony Records to Create all of the marketing campaigns for the brand, targeting multiple, but specific audiences
- Responsible for concert photography, videography, and all story telling related to the artists cross-country tour
- Editing creative content captured during performances as well as the day-to-day candid life style of the artist, creating intriguing videos/images daily for over 9 million member digital fan base
- Compose company policies and standard procedures of practice for the marketing and branding aspects of the business to be followed by all staff
- Work Closely with Production, Tour Manager, Agents, and Agencies to stay in compliance with artist budget and creative needs
- Create contests and other witty ideas to bridge the gap between the artist and the fan base, causing fan engagement, which increased the Clients followership drastically and helped with ticket sales for said tours.
Brandy Norwood (BranNu Entertainment)
Digital Content Provider/Blog & Social Media Manager
09.2014 - 11.2016
Job overview
- Curate unique, creative content for international entertainer, Brandy Norwood, to post on personal digital space.
- Oversaw day-to-day operations of personal blog of Artist along with managing team of writers and software company contracted to post on Artists behalf
- Managed multiple social media platforms for Artist including Facebook (4 million followers) and Instagram (3 million followers), Twitter, and Youtube
- Provide purposeful marketing and branding strategy to move overall brand forward
- I.e
- Creating and facilitating contest and other creative avenues to heighten fan interaction and follower-ship
- Traveling with artist during international tours to film and then edit, creating original content for artist's digital spaces.
- Taught in-house employees strategies for successful internal and external communications.
Nicki Minaj (Live Nation Entertainment/Maverick Entertainment)
Executive Assistant to Manager
09.2015 - 02.2016
Job overview
- Served as Executive Assistant to the day-to-day manager for international recording artist, Nicki Minaj
- Effortlessly handled various tasks to ensure artist life remained seamless
- Traveled nationally to accomplish various tasks that's needed immediate attention
- Assisted with travel arrangements, errand running, and highly detailed efforts that needed strong administrative results.
- Collaborated on special projects to improve overall business operations within the organization efficiently.
- Delivered exceptional organizational support enabling executive focus on high-level strategic initiatives fostering company growth.
Christians United for Israel
Social Media Branding Specialist
09.2014 - 04.2015
Job overview
- Provide creative ideas that effectively relay the intended message of the brand
- Create corresponding graphics for digital content
- Write multiple articles, blog post, and engaging status updates daily that were designed to keep the brands expansive audience engaged
- Proofread, edited, fact-checked, and scheduled blog post to debut on social media at times most meaningful to the content being posted.
B Slade Radio/TV Show
Producer/Co-Host
01.2014 - 01.2015
Job overview
- Book talent and guest for weekly Internet-based radio show
- Work with show's executive producer to create marketing campaigns to build shows audience and viewership
- Write script and segment-by-segment production notes including engineer direction, screen graphics, and sound effects
- Research facts, video, artist information, pop culture stories, etc
- That will be presented on show.
Grand Rapids Police Department/City of Grand Rapids
Emergency Communications Operator III
10.2003 - 09.2013
Job overview
- Possess an extensive knowledge of computer console operations and procedures
- Provide service to the citizens of Grand Rapids by receiving emergency, non emergency, and administrative calls
- Code calls and send the proper responding personnel (i.e
- Police, fire, or a medical respondent)
- Maintain, enter and/or expel criminal records such as warrants, bond conditional orders, and other documented records according to protocol
- Perform multiple high priority duties simultaneously and successfully
- Possession of a vast knowledge base of the city of Grand Rapids (geography, city law, etc) and all its intricate departments (water, city assessor, etc.).
The Revolution
Team Lead of Media Relations/Ministry and Stage Production Assistant
04.2006 - 05.2013
Job overview
- Worked hand in hand with the company's CEO in leading a team of 20+ volunteers who work in the fields of: visual technology, photography, videography, media sales, sound technology, stage management, and play production management
- Cohesively, we produced large-scale theatrical productions, attended by the community at large
- Assisted in producing a weekly digital broadcast that was viewed around the world
- Served as the lead over marketing and promotions of media products, creating marketing campaigns while also managing the sales and promotion of the CEO's intellectual property
- Hosted auditions, casting for stage plays, located and/or ordered the proper costuming for stage productions, and handling scheduling productions
- Served as the staff writer and media representative where I oversaw the descriptive writing of the organizations promotional merchandise as well.
Thresholds, Inc
Social/Case Worker
01.2003 - 10.2003
Job overview
- Managed cases of 6 high-functioning clients serviced by the health care organization
- Taught social skills, assured their day-to-day business was conducted: medical appointments, medicine administered
- Documented their development, growth, decline in change, etc.
Ferris State University
Residential Advisor/Front Desk Concierge
08.2000 - 12.2002
Job overview
- Co-managed about 60 students who lived on the same floor as I the dormitory
- Acted as peer-counselor and liaison between students and the Dorm Director
- Created, wrote, and facilitated programming for the dorm to enhance relationship-building
- Customer service/concierge work at the dorm's front desk included, fielding phone calls, answering student questions, delivering mail, etcetera.
Education
Ferris State UniversityBig Rapids, MI
Bachelor of Science from Applied Speech/Communication
12.2002
University Overview
Skills
- Managerial and supervisory experience of people, projects, and places
- Bachelors in Applied Speech Communication/Broadcast Journalism from Ferris State University
- Excellent Communicator, ability to interact with diverse populations
- Superb customer & client relations and problem solving skills
- 14 years customer/client services experience including Celebrity Clientele
- Strong ability to lead and delegate efficiently
- Typing: 65 WPM
- Social media networking
- Excellent Multitasking
- Strategic Networking
- Advertising Strategies
- Branding Campaigns
- Generating Brand Awareness
- Team Leadership
- Creative Idea Development
- Photo and Video Editing
Honors Awards Membership
Honors Awards Membership
- Pi Kappa Delta National 'Superior' Award for Impromptu Speaking (2002)
- Dean's List Ferris State University (1999-2002)
- Member of Omicron Delta Kappa Honor Society (2002)
- Lambda Pi Eta National Communication Association Honor Society (2001)
- Who's Who Among Students in American Universities & Colleges (2002)
Relevant Certifications Achievements
Relevant Certifications Achievements
- Introduction to Incident of Command
- Certificate of Appreciation for 911
- National Response Framework
- Domestic Violence Intervention
- Suicide Intervention
- 911 Operator TDD Tutorial
- Meritorious Unit Citation
- Named CNN's Editors Pick of Week for Coverage of Occupy Hong Kong Protests Live in HK
- Hired by Apple Inc. as a Print Model for their International "Create" Campaign 2018
Timeline
Guest Service Specialist/Brand Ambassador
Moxy Hotel DTLA
03.2023 - Current
Social Media Strategist/Manager
Native Son Inc.
12.2021 - 03.2022
Brand Strategist/Social Media Manager & Content Creator
RSK Enterprises, LLC.
11.2016 - 07.2018
Executive Assistant to Manager
Nicki Minaj (Live Nation Entertainment/Maverick Entertainment)
09.2015 - 02.2016
Digital Content Provider/Blog & Social Media Manager
Brandy Norwood (BranNu Entertainment)
09.2014 - 11.2016
Social Media Branding Specialist
Christians United for Israel
09.2014 - 04.2015
Producer/Co-Host
B Slade Radio/TV Show
01.2014 - 01.2015
Public Relations Strategist
Mo Greene & Associates
10.2013 - 10.2018
Lead Marketing Strategist
SMITH WORLDWIDE Inc.
08.2008 - Current
Team Lead of Media Relations/Ministry and Stage Production Assistant
The Revolution
04.2006 - 05.2013
Emergency Communications Operator III
Grand Rapids Police Department/City of Grand Rapids
10.2003 - 09.2013
Social/Case Worker
Thresholds, Inc
01.2003 - 10.2003
Residential Advisor/Front Desk Concierge
Ferris State University
08.2000 - 12.2002
Ferris State University
Bachelor of Science from Applied Speech/Communication
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